01 · PipelineApplications and bookings by segment
Applications and confirmed bookings from the ClickUp CRM pipeline export (1 Sep to 31 Oct 2026), broken down by country, channel, age group and new-vs-returning status. October leads, September follows as last month, and October 2025 is the last-year view. This is a different source from the Fillout-based volunteer application count in the Acquisition tab: the CRM also carries agent- and email-submitted enquiries and bookings that never passed through the web form, so the two totals will not reconcile.
Applications
133
▼ 8.3% from 145 in September
YoY ▲ 71.2% Zululand 113 vs 66 in Oct 2025
ClickUp CRM pipeline, all projects
Net bookings
23
▲ 21.1% from 19 in September
YoY ▲ 33.3% Zululand 16 vs 12 in Oct 2025
Paid in month (deposit or later stage); excludes invoiced and cancelled
Bookings cancelled
1
new from 0 in September
YoY n/a not tracked in the Oct 2025 report
36 records with a October booking month: 23 paid, 12 invoiced but unpaid, 1 cancelled
Three things to know before reading the breakdowns
Year-on-year is Zululand against Zululand. The October 2025 source is the Zululand monthly report (the Fillout enquiry export plus the reservations report), so it covers Zululand only, including the Drakensberg vulture and 28-day course enquiries that sit on the Zululand list. Every YoY column therefore compares the October 2026 Zululand subset (113 applications, 16 paid bookings) against October 2025 (66 enquiries, 12 reservations), never the all-project total. That report calls applications "enquiries" and bookings "reservations"; they are the same measures. Of its 66 enquiries, 17 were flagged as not valid leads, so on valid leads alone the October 2025 base is 49.
The October 2025 segments are self-reported. Channel comes from the form's "how did you hear about us" answer, with no UTM capture, so Paid Advertising has no October 2025 figure and shows n/a; "Direct email" is mapped to Direct and 10 blank answers sit in Other Channels. Age is re-bucketed from the recorded age into this report's bands. New vs returning was a required form field in 2025, so it is fully recorded there, whereas the 2026 CRM records it on only 22 of October's 133 applications (17%).
A booking counts only once it is paid. Bookings are records with a booking month (column R) in the month whose status is "Booked - paid" or a later stage (pre-arrival, on the project, completed). Invoiced and provisionally booked records are excluded until paid, as are cancellations: of 36 records with an October booking month, 23 are paid, 12 are invoiced but unpaid and 1 was cancelled (September: 19 paid, 4 invoiced). Of October's 23 paid bookings, 8 came from October applications, 12 from September and 3 from older or undated enquiries, so a booking row in the tables below is the booking's segment, not a conversion of that row's applications. The ClickUp Age Band fallback (stale and biased young) is used for 20 of October's 133 applications where date of birth is missing.
01.1 · GeographyApplications and bookings by country
Applications grouped by nationality (column X of the CRM export); bookings are the same field on records with a net (non-cancelled) booking month in the month. Countries with fewer than 2 combined October applications and bookings are grouped into "Other countries". October 2025 applications are taken from the country list on the Enquiries Summary tab and October 2025 bookings from the Reservations Report, summed by country; England and Wales are combined into United Kingdom. The Enquiries Summary lists 63 of the month's 66 enquiries by country (3 had no country recorded), so the October 2025 country rows sum to 63 while the total row shows all 66.
| Country | Oct apps | Sep apps | Δ MoM | Oct ZUL apps | Oct'25 ZUL apps | Δ YoY | Oct bookings | Sep bookings | Δ MoM | Oct ZUL bkgs | Oct'25 ZUL bkgs | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | 20 | 21 | ▼ 4.8% | 16 | 9 | ▲ 77.8% | 1 | 1 | 0% | 1 | 0 | new |
| Australia | 17 | 13 | ▲ 30.8% | 16 | 1 | ▲ 1,500.0% | 1 | 1 | 0% | 1 | 0 | new |
| United Kingdom | 15 | 15 | 0% | 13 | 8 | ▲ 62.5% | 2 | 8 | ▼ 75.0% | 1 | 4 | ▼ 75.0% |
| Canada | 8 | 18 | ▼ 55.6% | 7 | 1 | ▲ 600.0% | 2 | 1 | ▲ 100.0% | 0 | 0 | 0% |
| South Africa | 8 | 2 | ▲ 300.0% | 5 | 8 | ▼ 37.5% | 2 | 0 | new | 2 | 0 | new |
| France | 8 | 4 | ▲ 100.0% | 6 | 5 | ▲ 20.0% | 1 | 1 | 0% | 1 | 2 | ▼ 50.0% |
| Germany | 5 | 7 | ▼ 28.6% | 5 | 7 | ▼ 28.6% | 4 | 4 | 0% | 3 | 2 | ▲ 50.0% |
| Ireland | 5 | 2 | ▲ 150.0% | 5 | 0 | new | 0 | 0 | 0% | 0 | 0 | 0% |
| Belgium | 4 | 4 | 0% | 4 | 0 | new | 0 | 0 | 0% | 0 | 0 | 0% |
| Netherlands | 4 | 6 | ▼ 33.3% | 4 | 2 | ▲ 100.0% | 0 | 0 | 0% | 0 | 2 | ▼ 100.0% |
| Italy | 3 | 9 | ▼ 66.7% | 2 | 2 | 0% | 1 | 0 | new | 1 | 1 | 0% |
| India | 3 | 0 | new | 3 | 4 | ▼ 25.0% | 0 | 0 | 0% | 0 | 0 | 0% |
| Nigeria | 3 | 1 | ▲ 200.0% | 2 | 1 | ▲ 100.0% | 0 | 0 | 0% | 0 | 0 | 0% |
| Switzerland | 2 | 2 | 0% | 2 | 0 | new | 2 | 0 | new | 2 | 0 | new |
| New Zealand | 2 | 3 | ▼ 33.3% | 2 | 0 | new | 0 | 0 | 0% | 0 | 0 | 0% |
| Norway | 2 | 0 | new | 1 | 0 | new | 0 | 0 | 0% | 0 | 0 | 0% |
| Colombia | 1 | 0 | new | 1 | 0 | new | 1 | 0 | new | 1 | 0 | new |
| Israel | 1 | 0 | new | 0 | 0 | 0% | 1 | 0 | new | 0 | 0 | 0% |
| Latvia | 1 | 0 | new | 1 | 0 | new | 1 | 0 | new | 1 | 0 | new |
| Spain | 1 | 4 | ▼ 75.0% | 1 | 3 | ▼ 66.7% | 1 | 0 | new | 1 | 0 | new |
| Other countries (40 more) | 20 | 34 | ▼ 41.2% | 17 | 12 | ▲ 41.7% | 3 | 3 | 0% | 1 | 1 | 0% |
| Total applications / bookings | 133 | 145 | ▼ 8.3% | 113 | 66 | ▲ 71.2% | 23 | 19 | ▲ 21.1% | 16 | 12 | ▲ 33.3% |
Germany is October's top booking market: 5 applications and 4 paid bookings, the same conversion pattern flagged in previous reports. The United Kingdom fell from 8 paid bookings to 2 on unchanged applications (15 each month); four more UK October bookings are invoiced but not yet paid, so this gap may close next month. Canada fell hardest on applications, 18 → 8, while its paid bookings rose 1 → 2, and South Africa rose 2 → 8 applications with 2 paid bookings from none. Australia (13 → 17) is now the second-largest applicant market after the United States (20). Year-on-year for Zululand, the United States (9 → 16) and Australia (1 → 16) drove application growth, while UK paid bookings fell 4 → 1.
01.2 · ChannelApplications and bookings by channel
Applications and bookings grouped into nine channel buckets built from channel_grouped: Organic is Google Search; AI Search combines the AI-referral tag with the untagged AI-assistant fallback; Paid Advertising is every UTM campaign (Meta, Google Ads and Google Grants) plus untagged Meta paid social; Direct is untracked traffic; Returning is the returning-volunteer referral tag; Social Media and Word of mouth (WOM) are their own referral tags, with WOM also absorbing Natucate agent bookings and the volunteer-referral tag; Agents covers Activity International and The Great Projects; anything left over sits in Other Channels. October 2025 uses the self-reported source, mapped as described in the notice above.
| Channel | Oct apps | Sep apps | Δ MoM | Oct ZUL apps | Oct'25 ZUL apps | Δ YoY | Oct bookings | Sep bookings | Δ MoM | Oct ZUL bkgs | Oct'25 ZUL bkgs | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Organic | 28 | 24 | ▲ 16.7% | 24 | 19 | ▲ 26.3% | 5 | 2 | ▲ 150.0% | 4 | 3 | ▲ 33.3% |
| AI Search | 15 | 21 | ▼ 28.6% | 13 | 12 | ▲ 8.3% | 1 | 1 | 0% | 0 | 2 | ▼ 100.0% |
| Paid Advertising | 62 | 75 | ▼ 17.3% | 52 | n/a | n/a | 5 | 7 | ▼ 28.6% | 3 | n/a | n/a |
| Direct | 8 | 5 | ▲ 60.0% | 8 | 8 | 0% | 6 | 3 | ▲ 100.0% | 6 | 5 | ▲ 20.0% |
| Returning | 1 | 1 | 0% | 1 | 3 | ▼ 66.7% | 0 | 2 | ▼ 100.0% | 0 | 1 | ▼ 100.0% |
| Social Media | 7 | 6 | ▲ 16.7% | 4 | 5 | ▼ 20.0% | 0 | 0 | 0% | 0 | 0 | 0% |
| Agents | 2 | 2 | 0% | 2 | 3 | ▼ 33.3% | 0 | 0 | 0% | 0 | 0 | 0% |
| WOM | 9 | 10 | ▼ 10.0% | 9 | 1 | ▲ 800.0% | 6 | 4 | ▲ 50.0% | 3 | 0 | new |
| Other Channels | 1 | 1 | 0% | 0 | 15 | ▼ 100.0% | 0 | 0 | 0% | 0 | 1 | ▼ 100.0% |
| Total applications / bookings | 133 | 145 | ▼ 8.3% | 113 | 66 | ▲ 71.2% | 23 | 19 | ▲ 21.1% | 16 | 12 | ▲ 33.3% |
Paid Advertising is still the largest applicant channel but slipped, 75 → 62 applications (−17.3%), with paid bookings 7 → 5. Organic is the month's best channel: applications 24 → 28 and paid bookings 2 → 5, the same story as the wild dog content gains in section 03. WOM and Direct carried the booking growth: WOM 4 → 6 (three of them Natucate agent bookings for Seychelles) and Direct 3 → 6, so 12 of 23 paid bookings come from channels with little or no marketing attribution. Agents has two October bookings with The Great Projects that are invoiced but not yet paid, so it shows none. AI Search fell 21 → 15 applications and converted once in each month. Year-on-year for Zululand, Organic grew 19 → 24 applications and 3 → 4 bookings, AI Search held level on applications (12 → 13) but produced no paid Zululand booking this October against 2 a year ago, and Direct bookings rose 5 → 6.
01.3 · AgeApplications and bookings by age group
Age groups computed from date of birth using ClickUp's bucket boundaries; the stale ClickUp band is used only where date of birth is missing. October 2025 ages are re-bucketed into the same boundaries.
| Age group | Oct apps | Sep apps | Δ MoM | Oct ZUL apps | Oct'25 ZUL apps | Δ YoY | Oct bookings | Sep bookings | Δ MoM | Oct ZUL bkgs | Oct'25 ZUL bkgs | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18–25 | 63 | 73 | ▼ 13.7% | 55 | 18 | ▲ 205.6% | 8 | 5 | ▲ 60.0% | 6 | 2 | ▲ 200.0% |
| 26–35 | 21 | 31 | ▼ 32.3% | 18 | 17 | ▲ 5.9% | 3 | 1 | ▲ 200.0% | 2 | 5 | ▼ 60.0% |
| 36–50 | 23 | 14 | ▲ 64.3% | 17 | 3 | ▲ 466.7% | 3 | 1 | ▲ 200.0% | 3 | 0 | new |
| 51–65 | 17 | 22 | ▼ 22.7% | 14 | 5 | ▲ 180.0% | 6 | 8 | ▼ 25.0% | 4 | 2 | ▲ 100.0% |
| 66+ | 6 | 2 | ▲ 200.0% | 6 | 8 | ▼ 25.0% | 1 | 0 | new | 1 | 2 | ▼ 50.0% |
| Not recorded | 3 | 3 | 0% | 3 | 15 | ▼ 80.0% | 2 | 4 | ▼ 50.0% | 0 | 1 | ▼ 100.0% |
| Total applications / bookings | 133 | 145 | ▼ 8.3% | 113 | 66 | ▲ 71.2% | 23 | 19 | ▲ 21.1% | 16 | 12 | ▲ 33.3% |
18–25 is now the largest booking band: applications eased 73 → 63 but paid bookings rose 5 → 8. 36–50 was the other mover, applications 14 → 23 and bookings 1 → 3. 51–65, September's top booking band at 8, fell back to 6 and still converts best per application (6 from 17). Year-on-year for Zululand the shift towards younger volunteers is stark: 18–25 applications 18 → 55 and paid bookings 2 → 6, consistent with the Gap Year campaigns that did not exist a year ago. October 2025's 15 "Not recorded" applications are enquiries with no age captured.
01.4 · ReturningApplications and bookings by new vs. returning
Status is taken from new_or_returning where filled, falling back to the derived value. In 2026 this is a partial field; "Not recorded" is the majority and should not be read as "New". In October 2025 it was a required form question.
| Status | Oct apps | Sep apps | Δ MoM | Oct ZUL apps | Oct'25 ZUL apps | Δ YoY | Oct bookings | Sep bookings | Δ MoM | Oct ZUL bkgs | Oct'25 ZUL bkgs | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New | 20 | 21 | ▼ 4.8% | 18 | 62 | ▼ 71.0% | 13 | 16 | ▼ 18.8% | 11 | 10 | ▲ 10.0% |
| Returning | 2 | 5 | ▼ 60.0% | 2 | 4 | ▼ 50.0% | 3 | 3 | 0% | 3 | 2 | ▲ 50.0% |
| Not recorded | 111 | 119 | ▼ 6.7% | 93 | 0 | new | 7 | 0 | new | 2 | 0 | new |
| Total applications / bookings | 133 | 145 | ▼ 8.3% | 113 | 66 | ▲ 71.2% | 23 | 19 | ▲ 21.1% | 16 | 12 | ▲ 33.3% |
Status is recorded on only 22 of October's 133 applications (17%) and 26 of September's 145 (18%), so the 111 "Not recorded" applications are a coverage gap, not a surge in new volunteers. Bookings are far better covered: 16 of October's 23 paid bookings carry a status, and returning volunteers supplied 3 paid bookings from 2 applications. Year-on-year, October 2025 recorded 4 returning applicants of 66 (6%) and 2 returning reservations of 12; the 2026 figures are too sparse to say whether that share has moved. Making this field required in the CRM intake would close the gap.
02 · AcquisitionWhere October's traffic came from
October 2026 values shown large, with the month-on-month change against September 2026 and the year-on-year change against October 2025.
Organic sessions
8,625
▼ 7.0% from 9,275 in September
YoY ▲ 33.2% from 6,476 in Oct 2025
Google, Bing & other organic search
Google Ad sessions
900
▼ 28.7% from 1,262 in September
YoY ▼ 54.1% from 1,960 in Oct 2025
Paid search
Meta Ad sessions
1,341
▼ 26.6% from 1,827 in September
YoY ▲ 91.0% from 702 in Oct 2025
Facebook & Instagram
Volunteer applications
185
▲ 6.3% from 174 in September
YoY ▲ 50.4% from 123 in Oct 2025
All forms, all channels
Direct sessions
6,430
▼ 42.7% from 11,219 in September
YoY ▼ 3.0% from 6,631 in Oct 2025
No referrer recorded
AI sessions
542
▲ 6.7% from 508 in September
YoY new from 0 in Oct 2025
AI assistant referrals, now from GA4
AI sessions now come from Google Analytics
AI sessions in this report are taken from GA4, a change of source from earlier reports. All three figures here (542, 508 and 0) are on the new GA basis, so the comparison within this report is consistent, but they cannot be compared with AI session figures in earlier reports (August was reported at 1,368 on the old basis). The October 2025 zero means GA4 recorded no AI-assistant channel a year ago, not that AI referrals did not exist, so the year-on-year chip reads "new".
Highlights
Fewer visitors, more applications and more paid bookings:
- Paid bookings up 21.1%, 19 → 23 (section 01). Zululand paid bookings rose 11 → 16, a third above October 2025's 12, and another 12 October bookings are invoiced but not yet paid.
- Applications rose on falling traffic. Volunteer applications up 6.3% (174 → 185) while total measured sessions fell 26.0% (24,091 → 17,838): 10.4 applications per 1,000 sessions, up from 7.2. The traffic that left was mostly September's Direct spike (11,219 → 6,430), which converted poorly.
- Organic is doing the commercial work. CRM organic applications 24 → 28 and organic paid bookings 2 → 5. The wild dog content cluster grew 168 → 207 Search Console clicks and
/blog/why-african-wild-dogs-are-endangered262 → 393 (section 03.6). - Google Grants converted. 2 bookings from 3 applications in October on less than 60% of September's grant spend (section 05).
- Meta got cheaper per application: R150 → R124 (−17.4%) on 21.8% less spend.
- AI sessions up 6.7% (508 → 542) on the new GA basis.
- AI citations held steady. AI answers linked to wildlifeact.com 1,890 times in October against 1,911 in September (−1.1%), and Wildlife ACT stays 6th of the 9 tracked brands. ChatGPT sent 526 visitors, up from 480 (section 04).
What to watch
- Paid bookings fell 8 → 3 across Google Ads and Meta. Meta produced 2 bookings against 8, taking cost per booking from R1,067 to R3,338 and its application-to-booking rate from 14.0% to 3.7%.
- Google Ads efficiency worsened. Spend up 4.7% while applications fell 38 → 27, so cost per application rose R180 → R265. Only 4 CRM applications carry a Google Ads campaign tag against the 27 the platform reports (section 05 reconciliation).
- Lion traffic collapsed. Lion query clicks 296 → 122 and the lion species page 472 → 184, almost entirely "lion scientific name" variants; impressions fell 36%, so Google is showing the page less, not ranking it worse.
- Seychelles demand halved. CRM Seychelles applications 32 → 17 and SEY-tagged campaign applications 15 → 7;
seylastminute30produced nothing in October. - Commercial pages are drifting down the results page.
/volunteeraverage position 19.2 → 21.4 (14.5 a year ago); the top-volunteer-programs-2026 article 146 → 80 clicks with position 7.4 → 12.2; and the "conservation courses" head term sits at position 52.0, from 3.6 a year ago. - Concentration and a duplicate URL. The symbiosis article carries 3,625 of 9,294 site clicks (39.0%), and a second symbiosis URL with a near-identical slug picked up 135 clicks from 4. Two pages competing for one topic usually costs both.
- AI cites Wildlife ACT for facts, not trips. 75% of the questions AI cites the site for are wildlife facts (symbiosis, species) and another 16% are about endangered species; only 8% are volunteering or conservation travel searches, the ones that bring bookings. International Volunteer HQ draws 8.3 times as many citations (15,711) (section 04).
- Google keeps declining the Marine Conservation page ads. This is being taken up with Google directly; until resolved, Seychelles has no Google Ads support for its marine programme.
Year-on-year (Oct 2025 vs October 2026)
- Volunteer applications up 50.4%, 123 → 185, and Zululand CRM applications 66 → 113 with paid bookings 12 → 16. The pipeline is materially bigger than a year ago on every measure we can compare.
- Organic sessions up 33.2% (6,476 → 8,625), backed by Search Console clicks up 37.6% (6,755 → 9,294) and better average position in 19 of the top 20 countries (section 03.1).
- Paid mix has flipped. Meta Ad sessions up 91.0% (702 → 1,341) while Google Ad sessions fell 54.1% (1,960 → 900). Paid applications tripled, 27 → 81, and blended cost per application halved, R350 → R171.
- Direct is flat year-on-year (6,631 → 6,430, −3.0%), which confirms that September's 11,219 was a one-month anomaly rather than a trend.
- AI sessions read as new: 542 against zero, because GA4 had no AI channel a year ago. Not a like-for-like comparison.
- AI visibility has no year-on-year view. AI visibility data was not available until January 2026, so there is no October 2025 citation figure (section 04).
03 · SearchCTR by query category
Queries are grouped by what they contain. Brand takes priority, so a query containing both “wildlife act” and “volunteer” is counted as Brand. Both a blended CTR (total clicks ÷ total impressions) and a mean CTR (the simple average across individual queries) are shown, because the two answer different questions. October 2026 is listed first in every trio, September 2026 second, October 2025 third. All three months are computed from raw Search Console exports, so every comparison is exact.
| Query category | Blended CTR clicks ÷ impressions | Mean CTR average across queries | Clicks Oct'26 vs Sep'26 vs Oct'25 | Impressions Oct'26 vs Sep'26 vs Oct'25 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brand queries (contains “wildlife act”) | 18.65% | 18.07% | ▲ 3.2% | 22.11% | ▼ 15.6% | 45.63% | 53.25% | ▼ 14.3% | 44.01% | ▲ 3.7% | 331 vs 335 vs 407 | 1,775 vs 1,854 vs 1,841 |
| Volunteer queries (contains “volunteer”) | 2.13% | 2.01% | ▲ 6.2% | 1.93% | ▲ 10.5% | 6.36% | 5.39% | ▲ 18.0% | 13.37% | ▼ 52.4% | 83 vs 87 vs 71 | 3,893 vs 4,333 vs 3,681 |
| All other queries | 0.66% | 0.71% | ▼ 7.8% | 0.72% | ▼ 9.2% | 4.78% | 4.37% | ▲ 9.5% | 7.44% | ▼ 35.7% | 2,321 vs 2,671 vs 1,939 | 353,894 vs 375,449 vs 268,514 |
Blended CTR improved month-on-month for brand (18.07% → 18.65%) and volunteer (2.01% → 2.13%) and slipped for everything else (0.71% → 0.66%). The site's decline sits entirely in that last group: "all other" clicks fell 2,671 → 2,321 (−13.1%), driven by lion scientific-name queries and the symbiosis article, while brand (335 → 331) and volunteer (87 → 83) were essentially flat.
Year-on-year, informational reach is the growth story: "all other" clicks up 19.7% (1,939 → 2,321) on 32% more impressions. Volunteer clicks rose 16.9% (71 → 83) with blended CTR up 1.93% → 2.13%. Brand fell 18.7% (407 → 331) and blended CTR 22.11% → 18.65%, almost all of it in the bare query "wildlife act" (323 → 262); brand average position actually improved 3.3 → 2.0, so this is softer brand demand, not a ranking problem.
03.1 · GeographyCountry performance
Total clicks across all countries: 9,230 in October 2026 vs 9,871 in September 2026 (▼ 6.5%) and vs 6,692 in October 2025 (▲ 37.9% year-on-year). Blended CTR held at 0.69% in all three months.
| Country | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | 3,406 | 3,683 | ▼ 7.5% | 2,273 | ▲ 49.8% | 0.65% | 0.59% | ▲ 10.5% | 0.48% | ▲ 35.3% | 6.1 | 6.1 | 0.0 | 7.8 | ▲ 1.7 |
| South Africa | 1,494 | 1,439 | ▲ 3.8% | 1,243 | ▲ 20.2% | 1.21% | 1.20% | ▲ 1.1% | 1.39% | ▼ 13.3% | 7.0 | 7.3 | ▲ 0.2 | 7.3 | ▲ 0.3 |
| Philippines | 609 | 725 | ▼ 16.0% | 484 | ▲ 25.8% | 0.81% | 0.91% | ▼ 10.4% | 0.85% | ▼ 4.1% | 6.4 | 5.9 | ▼ 0.4 | 7.5 | ▲ 1.1 |
| Canada | 529 | 515 | ▲ 2.7% | 301 | ▲ 75.7% | 0.76% | 0.82% | ▼ 7.6% | 0.72% | ▲ 5.7% | 6.6 | 6.6 | 0.0 | 8.0 | ▲ 1.3 |
| United Kingdom | 487 | 443 | ▲ 9.9% | 326 | ▲ 49.4% | 0.66% | 0.60% | ▲ 8.7% | 0.83% | ▼ 21.3% | 10.8 | 10.7 | ▼ 0.2 | 14.7 | ▲ 3.9 |
| Australia | 380 | 411 | ▼ 7.5% | 285 | ▲ 33.3% | 0.77% | 0.74% | ▲ 3.6% | 0.80% | ▼ 3.9% | 7.3 | 7.5 | ▲ 0.2 | 8.4 | ▲ 1.1 |
| India | 349 | 527 | ▼ 33.8% | 372 | ▼ 6.2% | 0.38% | 0.55% | ▼ 29.8% | 0.59% | ▼ 35.5% | 7.4 | 7.3 | ▼ 0.2 | 8.0 | ▲ 0.6 |
| Nigeria | 118 | 134 | ▼ 11.9% | 181 | ▼ 34.8% | 0.81% | 0.91% | ▼ 11.4% | 0.88% | ▼ 8.3% | 6.3 | 6.3 | ▼ 0.1 | 8.4 | ▲ 2.0 |
| Mexico | 108 | 147 | ▼ 26.5% | 41 | ▲ 163.4% | 0.67% | 1.00% | ▼ 32.8% | 0.80% | ▼ 16.3% | 7.0 | 6.9 | ▼ 0.1 | 7.2 | ▲ 0.2 |
| Netherlands | 108 | 102 | ▲ 5.9% | 60 | ▲ 80.0% | 1.71% | 1.50% | ▲ 14.0% | 2.09% | ▼ 18.1% | 8.2 | 7.4 | ▼ 0.8 | 8.9 | ▲ 0.7 |
| Germany | 106 | 101 | ▲ 5.0% | 82 | ▲ 29.3% | 1.51% | 1.52% | ▼ 1.3% | 2.12% | ▼ 29.1% | 8.4 | 8.4 | 0.0 | 12.5 | ▲ 4.1 |
| France | 71 | 60 | ▲ 18.3% | 81 | ▼ 12.3% | 1.65% | 1.82% | ▼ 9.0% | 3.93% | ▼ 57.9% | 8.1 | 8.6 | ▲ 0.4 | 9.8 | ▲ 1.7 |
| Switzerland | 69 | 28 | ▲ 146.4% | 20 | ▲ 245.0% | 2.85% | 1.60% | ▲ 77.5% | 1.94% | ▲ 47.1% | 6.9 | 6.9 | 0.0 | 10.1 | ▲ 3.2 |
| Kenya | 66 | 82 | ▼ 19.5% | 38 | ▲ 73.7% | 0.82% | 0.93% | ▼ 12.4% | 0.75% | ▲ 9.3% | 7.2 | 7.0 | ▼ 0.2 | 8.2 | ▲ 1.0 |
| Indonesia | 64 | 83 | ▼ 22.9% | 36 | ▲ 77.8% | 0.22% | 0.27% | ▼ 17.7% | 0.19% | ▲ 13.9% | 7.1 | 7.0 | ▼ 0.1 | 8.9 | ▲ 1.7 |
| Tanzania | 48 | 40 | ▲ 20.0% | 21 | ▲ 128.6% | 1.37% | 1.15% | ▲ 19.1% | 1.09% | ▲ 25.8% | 6.5 | 6.2 | ▼ 0.3 | 9.7 | ▲ 3.1 |
| Italy | 46 | 49 | ▼ 6.1% | 48 | ▼ 4.2% | 1.24% | 1.25% | ▼ 1.1% | 2.50% | ▼ 50.4% | 7.6 | 7.9 | ▲ 0.3 | 12.0 | ▲ 4.4 |
| Brazil | 42 | 73 | ▼ 42.5% | 15 | ▲ 180.0% | 0.17% | 0.33% | ▼ 48.2% | 0.28% | ▼ 37.9% | 8.2 | 8.0 | ▼ 0.3 | 7.7 | ▼ 0.5 |
| Thailand | 41 | 47 | ▼ 12.8% | 11 | ▲ 272.7% | 0.44% | 0.37% | ▲ 20.8% | 0.70% | ▼ 36.2% | 7.2 | 7.1 | ▼ 0.1 | 8.1 | ▲ 0.9 |
| Colombia | 35 | 64 | ▼ 45.3% | 9 | ▲ 288.9% | 0.42% | 0.66% | ▼ 36.6% | 0.43% | ▼ 3.1% | 7.0 | 6.8 | ▼ 0.3 | 9.3 | ▲ 2.2 |
Top 20 countries by October clicks; the full dataset covers 236 countries. Three informational-heavy markets account for 89% of the click decline: the United States (−277), India (−178) and the Philippines (−116). The core volunteer markets held or grew: South Africa +3.8%, the United Kingdom +9.9%, Germany +5.0%, Netherlands +5.9%, and Switzerland more than doubled (28 → 69).
Year-on-year, average position improved in 19 of the top 20 countries (Brazil, 7.7 → 8.2, is the exception) and clicks rose in 16 of 20. The UK moved 14.7 → 10.8 and Germany 12.5 → 8.4, the two biggest position gains among booking markets. The US is up 49.8% (2,273 → 3,406). Nigeria (181 → 118), India (372 → 349), France (81 → 71) and Italy (48 → 46) are the four countries with fewer clicks than a year ago.
03.2 · BrandBrand queries
All queries containing “wildlife act”. October 2026 vs September 2026 vs October 2025.
| Brand query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| wildlife act | 262 | 253 | ▲ 3.6% | 323 | ▼ 18.9% | 15.84% | 14.74% | ▲ 7.5% | 19.02% | ▼ 16.7% | 6.0 | 6.0 | ▲ 0.1 | 6.2 | ▲ 0.2 |
| wildlife act south africa | 39 | 48 | ▼ 18.8% | 53 | ▼ 26.4% | 61.90% | 53.33% | ▲ 16.1% | 63.86% | ▼ 3.1% | 1.0 | 1.0 | 0.0 | 1.0 | 0.0 |
| wildlife act vacancies | 21 | 26 | ▼ 19.2% | 14 | ▲ 50.0% | 72.41% | 72.22% | ▲ 0.3% | 73.68% | ▼ 1.7% | 1.0 | 1.0 | 0.0 | 1.0 | 0.0 |
| wildlife act volunteer | 7 | 8 | ▼ 12.5% | 16 | ▼ 56.2% | 28.00% | 72.73% | ▼ 61.5% | 55.17% | ▼ 49.2% | 1.1 | 1.0 | ▼ 0.1 | 1.3 | ▲ 0.2 |
| wildlife act seychelles | 2 | n/a | n/a | n/a | n/a | 50.00% | n/a | n/a | n/a | n/a | 1.0 | n/a | n/a | n/a | n/a |
Brand is steady: 331 clicks against 335, on 4% fewer impressions, with blended CTR edging up and average position improving 2.3 → 2.0. wildlife act seychelles appears for the first time (2 clicks). wildlife act vacancies eased 26 → 21 but still converts at 72%.
Year-on-year the brand softened on volume, not on ranking: clicks 407 → 331 (−18.7%) at better positions. wildlife act fell 323 → 262 on near-identical impressions (1,698 → 1,654), so fewer brand searchers are clicking through, and wildlife act volunteer fell 16 → 7. wildlife act vacancies rose 14 → 21, the one brand term growing over the year.
03.3 · VolunteerVolunteer queries
Top 20 queries containing “volunteer” (brand excluded), by October 2026 clicks, followed by any September query with at least 2 clicks that left the export entirely. October 2026 vs September 2026 vs October 2025.
| Volunteer query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| wildlife volunteer africa | 7 | 4 | ▲ 75.0% | 2 | ▲ 250.0% | 7.87% | 4.12% | ▲ 90.7% | 1.45% | ▲ 442.7% | 11.9 | 16.1 | ▲ 4.2 | 8.1 | ▼ 3.8 |
| volunteer africa wildlife | 5 | 2 | ▲ 150.0% | 4 | ▲ 25.0% | 2.87% | 1.17% | ▲ 145.7% | 1.82% | ▲ 58.0% | 14.8 | 17.5 | ▲ 2.7 | 7.2 | ▼ 7.6 |
| wildlife volunteering south africa | 5 | 1 | ▲ 400.0% | n/a | n/a | 22.73% | 4.17% | ▲ 445.5% | n/a | n/a | 4.0 | 5.2 | ▲ 1.1 | n/a | n/a |
| wildlife conservation volunteering | 3 | 4 | ▼ 25.0% | 1 | ▲ 200.0% | 0.98% | 1.15% | ▼ 14.7% | 0.59% | ▲ 66.7% | 12.2 | 11.6 | ▼ 0.6 | 15.1 | ▲ 2.9 |
| wildlife volunteering africa | 3 | 2 | ▲ 50.0% | n/a | n/a | 1.64% | 1.21% | ▲ 35.2% | n/a | n/a | 14.8 | 16.0 | ▲ 1.2 | n/a | n/a |
| africa animal volunteer programs | 3 | 1 | ▲ 200.0% | n/a | n/a | 6.00% | 1.82% | ▲ 230.0% | n/a | n/a | 14.5 | 15.8 | ▲ 1.2 | n/a | n/a |
| seychelles volunteering | 3 | n/a | n/a | 2 | ▲ 50.0% | 20.00% | n/a | n/a | 8.33% | ▲ 140.0% | 4.4 | n/a | n/a | 8.8 | ▲ 4.4 |
| volunteering in africa with animals | 2 | 1 | ▲ 100.0% | 0 | new | 0.70% | 0.37% | ▲ 90.2% | 0.00% | new | 18.2 | 15.9 | ▼ 2.3 | 5.8 | ▼ 12.4 |
| africa volunteer programs animals | 2 | 2 | 0% | 1 | ▲ 100.0% | 1.20% | 1.17% | ▲ 2.4% | 0.35% | ▲ 246.1% | 12.5 | 14.1 | ▲ 1.6 | 7.7 | ▼ 4.8 |
| volunteer with animals in africa | 2 | n/a | n/a | n/a | n/a | 1.30% | n/a | n/a | n/a | n/a | 17.8 | n/a | n/a | n/a | n/a |
| wildlife volunteer programs south africa | 2 | 1 | ▲ 100.0% | n/a | n/a | 3.17% | 1.41% | ▲ 125.4% | n/a | n/a | 14.7 | 13.4 | ▼ 1.3 | n/a | n/a |
| wildlife volunteer opportunities | 2 | 1 | ▲ 100.0% | 1 | ▲ 100.0% | 3.77% | 1.75% | ▲ 115.1% | 4.76% | ▼ 20.8% | 14.4 | 25.3 | ▲ 10.9 | 6.8 | ▼ 7.7 |
| wildlife volunteer programs | 2 | 1 | ▲ 100.0% | 2 | 0% | 4.26% | 1.92% | ▲ 121.3% | 2.25% | ▲ 89.4% | 9.2 | 8.8 | ▼ 0.4 | 9.6 | ▲ 0.4 |
| wildlife volunteer | 2 | n/a | n/a | 1 | ▲ 100.0% | 5.00% | n/a | n/a | 1.30% | ▲ 285.0% | 5.0 | n/a | n/a | 26.6 | ▲ 21.6 |
| wildlife volunteer opportunities near me | 2 | 1 | ▲ 100.0% | 2 | 0% | 8.00% | 3.85% | ▲ 108.0% | 4.76% | ▲ 68.0% | 8.7 | 6.2 | ▼ 2.5 | 6.6 | ▼ 2.1 |
| african wildlife volunteer programs | 2 | n/a | n/a | n/a | n/a | 9.09% | n/a | n/a | n/a | n/a | 2.2 | n/a | n/a | n/a | n/a |
| wildlife volunteer jobs | 2 | n/a | n/a | n/a | n/a | 15.38% | n/a | n/a | n/a | n/a | 2.2 | n/a | n/a | n/a | n/a |
| volunteer africa wildlife free | 2 | n/a | n/a | n/a | n/a | 18.18% | n/a | n/a | n/a | n/a | 10.8 | n/a | n/a | n/a | n/a |
| africa animal volunteer | 2 | n/a | n/a | n/a | n/a | 33.33% | n/a | n/a | n/a | n/a | 2.0 | n/a | n/a | n/a | n/a |
| conservation volunteering abroad | 1 | n/a | n/a | n/a | n/a | 0.36% | n/a | n/a | n/a | n/a | 12.9 | n/a | n/a | n/a | n/a |
| volunteer in africa with animals | 0 | 7 | ▼ 100.0% | 4 | ▼ 100.0% | 0.00% | 4.29% | ▼ 100.0% | 2.03% | ▼ 100.0% | n/a | 13.0 | n/a | 4.2 | n/a |
| africa wildlife volunteer programs | 0 | 4 | ▼ 100.0% | n/a | n/a | 0.00% | 5.48% | ▼ 100.0% | n/a | n/a | n/a | 13.4 | n/a | n/a | n/a |
| african wildlife volunteer | 0 | 3 | ▼ 100.0% | 1 | ▼ 100.0% | 0.00% | 21.43% | ▼ 100.0% | 2.50% | ▼ 100.0% | n/a | 2.9 | n/a | 7.4 | n/a |
| volunteer in wildlife conservation projects | 0 | 3 | ▼ 100.0% | n/a | n/a | 0.00% | 27.27% | ▼ 100.0% | n/a | n/a | n/a | 7.5 | n/a | n/a | n/a |
| animal conservation volunteering | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 0.90% | ▼ 100.0% | n/a | n/a | n/a | 18.2 | n/a | n/a | n/a |
| wildlife conservation volunteering abroad | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 1.33% | ▼ 100.0% | n/a | n/a | n/a | 15.4 | n/a | n/a | n/a |
| wildlife conservation volunteer | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 1.65% | ▼ 100.0% | n/a | n/a | n/a | 12.3 | n/a | n/a | n/a |
| wildlife volunteering | 0 | 2 | ▼ 100.0% | 4 | ▼ 100.0% | 0.00% | 2.41% | ▼ 100.0% | 5.80% | ▼ 100.0% | n/a | 11.1 | n/a | 18.2 | n/a |
| free wildlife volunteer opportunities | 0 | 2 | ▼ 100.0% | 4 | ▼ 100.0% | 0.00% | 6.67% | ▼ 100.0% | 11.11% | ▼ 100.0% | n/a | 7.6 | n/a | 4.9 | n/a |
| environmental conservation volunteer opportunities | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 66.67% | ▼ 100.0% | n/a | n/a | n/a | 5.0 | n/a | n/a | n/a |
Volunteer search is stable: 83 clicks against 87, average position 12.5 → 12.3 and blended CTR up. wildlife volunteer africa grew 4 → 7 as position improved 16.1 → 11.9, and wildlife volunteering south africa 1 → 5 at position 4.0. Ten September terms with 2 or more clicks dropped out of the export, led by volunteer in africa with animals (7 clicks), shown at the foot of the table; their 29 clicks were largely replaced by long-tail variants rather than lost.
Year-on-year the category is modestly up: clicks 71 → 83 (+16.9%) on 6% more impressions and a slightly better blended CTR. Average position is marginally worse (11.7 → 12.3), and volunteering in africa with animals shows why that matters: position 5.8 a year ago, 18.2 now, on more impressions. The volunteer category is holding, not compounding.
03.4 · SafariSafari queries
All queries containing “safari” with at least one click, plus September terms that dropped out. October 2026 vs September 2026 vs October 2025.
| Safari query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| conservation safari | 3 | n/a | n/a | n/a | n/a | 2.04% | n/a | n/a | n/a | n/a | 7.3 | n/a | n/a | n/a | n/a |
| safari conservation | 2 | n/a | n/a | n/a | n/a | 25.00% | n/a | n/a | n/a | n/a | 3.4 | n/a | n/a | n/a | n/a |
| safari volunteer work africa | 1 | n/a | n/a | 1 | 0% | 2.63% | n/a | n/a | 3.23% | ▼ 18.4% | 12.5 | n/a | n/a | 8.9 | ▼ 3.6 |
| wildlife conservation safari | 1 | n/a | n/a | n/a | n/a | 4.55% | n/a | n/a | n/a | n/a | 4.0 | n/a | n/a | n/a | n/a |
| conservation safari south africa | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 18.18% | ▼ 100.0% | n/a | n/a | n/a | 2.7 | n/a | n/a | n/a |
| volunteer safari africa | 0 | 1 | ▼ 100.0% | 1 | ▼ 100.0% | 0.00% | 3.85% | ▼ 100.0% | 10.00% | ▼ 100.0% | n/a | 18.3 | n/a | 7.2 | n/a |
| conservation safaris | 0 | 1 | ▼ 100.0% | n/a | n/a | 0.00% | 5.00% | ▼ 100.0% | n/a | n/a | n/a | 8.2 | n/a | n/a | n/a |
The best safari reading in three months, from a tiny base: 7 clicks from 4 queries. conservation safari registered for the first time with 3 clicks at position 7.3, and impressions rose 57 → 215. All three September terms dropped out, so the query set turns over completely month to month.
Year-on-year, 2 clicks became 7, and the October 2025 set had only 2 queries. Safari remains a near-zero search channel, but it is the first time the product name itself is ranking on page one.
03.5 · CoursesConservation course queries
All queries containing “course” with at least one click, plus September terms that dropped out. October 2026 vs September 2026 vs October 2025.
| Course query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| wildlife conservation courses | 8 | 9 | ▼ 11.1% | 2 | ▲ 300.0% | 12.90% | 7.50% | ▲ 72.0% | 3.39% | ▲ 280.6% | 4.7 | 25.9 | ▲ 21.3 | 4.0 | ▼ 0.6 |
| wildlife courses south africa | 6 | 3 | ▲ 100.0% | 4 | ▲ 50.0% | 15.79% | 23.08% | ▼ 31.6% | 6.25% | ▲ 152.6% | 2.7 | 2.1 | ▼ 0.6 | 3.1 | ▲ 0.4 |
| nature conservation courses | 5 | 1 | ▲ 400.0% | 3 | ▲ 66.7% | 1.84% | 0.43% | ▲ 332.0% | 1.05% | ▲ 74.6% | 10.8 | 8.6 | ▼ 2.2 | 8.4 | ▼ 2.4 |
| wildlife courses | 4 | 4 | 0% | 4 | 0% | 5.13% | 4.35% | ▲ 17.9% | 4.55% | ▲ 12.8% | 9.2 | 21.0 | ▲ 11.9 | 3.5 | ▼ 5.6 |
| wildlife management courses | 2 | 2 | 0% | 1 | ▲ 100.0% | 3.17% | 2.20% | ▲ 44.4% | 0.78% | ▲ 309.5% | 4.3 | 5.3 | ▲ 1.0 | 8.9 | ▲ 4.6 |
| conservation courses south africa | 2 | 5 | ▼ 60.0% | 2 | 0% | 10.00% | 21.74% | ▼ 54.0% | 2.00% | ▲ 400.0% | 2.6 | 2.3 | ▼ 0.4 | 2.7 | ▲ 0.1 |
| conservation courses | 1 | 5 | ▼ 80.0% | 3 | ▼ 66.7% | 0.64% | 5.81% | ▼ 89.0% | 4.05% | ▼ 84.3% | 52.0 | 37.4 | ▼ 14.6 | 3.6 | ▼ 48.4 |
| conservation short courses | 1 | n/a | n/a | n/a | n/a | 2.78% | n/a | n/a | n/a | n/a | 18.2 | n/a | n/a | n/a | n/a |
| animal conservation courses | 1 | 4 | ▼ 75.0% | 1 | 0% | 2.86% | 16.67% | ▼ 82.9% | 2.00% | ▲ 42.9% | 29.9 | 27.7 | ▼ 2.2 | 3.8 | ▼ 26.2 |
| wildlife training courses | 1 | 3 | ▼ 66.7% | 1 | 0% | 3.45% | 6.52% | ▼ 47.1% | 1.72% | ▲ 100.0% | 28.0 | 13.0 | ▼ 15.0 | 6.1 | ▼ 21.9 |
| wildlife rehabilitation courses south africa | 1 | n/a | n/a | n/a | n/a | 4.35% | n/a | n/a | n/a | n/a | 7.0 | n/a | n/a | n/a | n/a |
| wild life courses | 1 | n/a | n/a | n/a | n/a | 6.25% | n/a | n/a | n/a | n/a | 4.6 | n/a | n/a | n/a | n/a |
| wildlife conservation course | 1 | 1 | 0% | 1 | 0% | 7.14% | 5.00% | ▲ 42.9% | 25.00% | ▼ 71.4% | 27.6 | 44.3 | ▲ 16.7 | 5.0 | ▼ 22.6 |
| wildlife short courses | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 66.67% | ▼ 100.0% | n/a | n/a | n/a | 2.3 | n/a | n/a | n/a |
| wildlife training courses south africa | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 66.67% | ▼ 100.0% | n/a | n/a | n/a | 2.3 | n/a | n/a | n/a |
| wildlife college courses | 0 | 1 | ▼ 100.0% | n/a | n/a | 0.00% | 3.57% | ▼ 100.0% | n/a | n/a | n/a | 7.0 | n/a | n/a | n/a |
| wildlife courses online | 0 | 1 | ▼ 100.0% | n/a | n/a | 0.00% | 7.69% | ▼ 100.0% | n/a | n/a | n/a | 7.8 | n/a | n/a | n/a |
| wildlife course | 0 | 1 | ▼ 100.0% | 1 | ▼ 100.0% | 0.00% | 9.09% | ▼ 100.0% | 2.63% | ▼ 100.0% | n/a | 7.5 | n/a | 3.4 | n/a |
| conservation management courses | 0 | 1 | ▼ 100.0% | n/a | n/a | 0.00% | 11.11% | ▼ 100.0% | n/a | n/a | n/a | 1.7 | n/a | n/a | n/a |
Clicks fell 45 → 34 (−24.4%) and average position slipped 13.5 → 15.5, but the head term moved the right way: wildlife conservation courses jumped from position 25.9 to 4.7 and took 8 clicks, the course term with the most clicks. Against that, conservation courses fell 37.4 → 52.0 and animal conservation courses and wildlife training courses both sit below position 25.
Year-on-year, clicks are flat (35 → 34) but average position has halved in quality, 7.3 → 15.5. The clearest loss is conservation courses: position 3.6 in October 2025, 52.0 now. Courses is the one commercial cluster that is weaker than a year ago.
03.6 · SpeciesSpecies queries
Top 20 queries per species by October 2026 clicks, shown against September 2026 and October 2025, followed by September queries with at least 2 clicks that left the export. “Wild Dog” matches both singular and plural forms; “Lion” is word-boundary matched to exclude words such as “million”.
| Wild Dog query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| why are african wild dogs endangered | 72 | 59 | ▲ 22.0% | 59 | ▲ 22.0% | 8.35% | 8.06% | ▲ 3.6% | 5.06% | ▲ 65.1% | 2.7 | 3.4 | ▲ 0.8 | 1.7 | ▼ 0.9 |
| why is the african wild dog endangered | 17 | 13 | ▲ 30.8% | 17 | 0% | 7.56% | 8.50% | ▼ 11.1% | 5.59% | ▲ 35.1% | 4.6 | 3.8 | ▼ 0.8 | 2.0 | ▼ 2.6 |
| african wild dog | 9 | 10 | ▼ 10.0% | 2 | ▲ 350.0% | 0.04% | 0.05% | ▼ 16.8% | 0.06% | ▼ 40.0% | 1.6 | 2.5 | ▲ 1.0 | 9.1 | ▲ 7.5 |
| why are wild dogs endangered | 7 | 5 | ▲ 40.0% | 5 | ▲ 40.0% | 7.78% | 4.39% | ▲ 77.3% | 3.94% | ▲ 97.6% | 1.7 | 4.2 | ▲ 2.5 | 4.9 | ▲ 3.2 |
| wild dogs | 6 | 2 | ▲ 200.0% | 0 | new | 0.08% | 0.02% | ▲ 335.1% | 0.00% | new | 2.1 | 1.9 | ▼ 0.2 | 13.4 | ▲ 11.3 |
| african wild dog adaptations | 5 | 2 | ▲ 150.0% | n/a | n/a | 2.82% | 1.44% | ▲ 96.3% | n/a | n/a | 8.0 | 9.5 | ▲ 1.5 | n/a | n/a |
| african wild dog behavior | 5 | 11 | ▼ 54.5% | 1 | ▲ 400.0% | 3.73% | 9.82% | ▼ 62.0% | 0.94% | ▲ 295.5% | 7.8 | 5.0 | ▼ 2.8 | 8.0 | ▲ 0.2 |
| why are the african wild dogs endangered | 5 | 3 | ▲ 66.7% | 7 | ▼ 28.6% | 6.33% | 5.00% | ▲ 26.6% | 6.93% | ▼ 8.7% | 3.1 | 4.0 | ▲ 0.9 | 2.3 | ▼ 0.8 |
| african wild dog why are they endangered | 5 | 3 | ▲ 66.7% | 2 | ▲ 150.0% | 10.00% | 5.77% | ▲ 73.3% | 3.77% | ▲ 165.0% | 1.2 | 1.4 | ▲ 0.2 | 2.3 | ▲ 1.1 |
| are african wild dogs endangered | 4 | 6 | ▼ 33.3% | 2 | ▲ 100.0% | 1.08% | 1.70% | ▼ 36.2% | 0.47% | ▲ 129.8% | 2.9 | 3.5 | ▲ 0.6 | 7.7 | ▲ 4.8 |
| african wild dog endangered | 4 | 5 | ▼ 20.0% | 1 | ▲ 300.0% | 1.86% | 2.37% | ▼ 21.5% | 0.42% | ▲ 339.1% | 4.7 | 4.6 | 0.0 | 8.1 | ▲ 3.4 |
| why is african wild dog endangered | 4 | 1 | ▲ 300.0% | 2 | ▲ 100.0% | 15.38% | 5.26% | ▲ 192.3% | 5.13% | ▲ 200.0% | 1.2 | 3.7 | ▲ 2.5 | 1.3 | ▲ 0.1 |
| why african wild dogs are endangered | 3 | 1 | ▲ 200.0% | 6 | ▼ 50.0% | 4.62% | 1.56% | ▲ 195.4% | 8.22% | ▼ 43.8% | 5.1 | 6.3 | ▲ 1.2 | 1.7 | ▼ 3.4 |
| how are african wild dogs endangered | 3 | 5 | ▼ 40.0% | 2 | ▲ 50.0% | 5.08% | 7.58% | ▼ 32.9% | 2.02% | ▲ 151.7% | 12.8 | 28.6 | ▲ 15.8 | 3.6 | ▼ 9.2 |
| why are african wild dogs going extinct | 3 | 1 | ▲ 200.0% | n/a | n/a | 5.56% | 2.00% | ▲ 177.8% | n/a | n/a | 3.1 | 1.9 | ▼ 1.2 | n/a | n/a |
| endangered african wild dog | 3 | 4 | ▼ 25.0% | n/a | n/a | 5.56% | 7.14% | ▼ 22.2% | n/a | n/a | 3.9 | 3.3 | ▼ 0.6 | n/a | n/a |
| wild dog behavior | 3 | 2 | ▲ 50.0% | n/a | n/a | 5.88% | 6.45% | ▼ 8.8% | n/a | n/a | 5.9 | 11.4 | ▲ 5.6 | n/a | n/a |
| why do african wild dogs matter | 3 | n/a | n/a | 1 | ▲ 200.0% | 7.14% | n/a | n/a | 3.03% | ▲ 135.7% | 1.2 | n/a | n/a | 1.3 | ▲ 0.1 |
| african wild dog why is it endangered | 3 | 1 | ▲ 200.0% | 2 | ▲ 50.0% | 10.00% | 7.69% | ▲ 30.0% | 7.69% | ▲ 30.0% | 5.9 | 1.1 | ▼ 4.8 | 1.8 | ▼ 4.1 |
| african wild dogs | 2 | 1 | ▲ 100.0% | 0 | new | 0.16% | 0.07% | ▲ 116.7% | 0.00% | new | 3.5 | 3.8 | ▲ 0.3 | 15.9 | ▲ 12.4 |
| african wild dog personality | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 1.45% | ▼ 100.0% | n/a | n/a | n/a | 5.0 | n/a | n/a | n/a |
Top 20 “wild dog” queries by October clicks. The category's best month: clicks 168 → 207 (+23.2%) and average position 6.7 → 5.2. The flagship why are african wild dogs endangered grew 59 → 72 at position 2.7, and the head term african wild dog now ranks 1.6 on 23,846 impressions.
Year-on-year, clicks are up 42.8% (145 → 207) and the head terms transformed: african wild dog 9.1 → 1.6 and wild dogs 13.4 → 2.1. The flagship query matched October 2025's 59 clicks in September and has now passed it.
| Cheetah query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| cheetah scientific name | 8 | 14 | ▼ 42.9% | 0 | new | 0.38% | 0.54% | ▼ 30.7% | 0.00% | new | 5.5 | 4.5 | ▼ 0.9 | 8.2 | ▲ 2.7 |
| cheetah | 5 | 4 | ▲ 25.0% | 0 | new | 0.15% | 0.19% | ▼ 22.6% | 0.00% | new | 4.2 | 8.7 | ▲ 4.5 | 31.3 | ▲ 27.1 |
| cheetah hunting | 4 | 3 | ▲ 33.3% | n/a | n/a | 0.92% | 0.96% | ▼ 4.8% | n/a | n/a | 7.7 | 8.6 | ▲ 0.9 | n/a | n/a |
| how do cheetahs hunt | 4 | 1 | ▲ 300.0% | 2 | ▲ 100.0% | 1.55% | 0.36% | ▲ 331.0% | 1.12% | ▲ 38.8% | 4.5 | 6.4 | ▲ 1.9 | 10.1 | ▲ 5.6 |
| why do cheetahs have black lines on their face | 4 | 3 | ▲ 33.3% | n/a | n/a | 2.82% | 6.12% | ▼ 54.0% | n/a | n/a | 2.2 | 2.1 | ▼ 0.2 | n/a | n/a |
| why are cheetahs endangered | 3 | 4 | ▼ 25.0% | n/a | n/a | 0.43% | 0.64% | ▼ 33.0% | n/a | n/a | 6.6 | 7.9 | ▲ 1.3 | n/a | n/a |
| scientific name of cheetah | 2 | 4 | ▼ 50.0% | 1 | ▲ 100.0% | 0.33% | 0.62% | ▼ 47.1% | 0.55% | ▼ 40.6% | 5.8 | 4.7 | ▼ 1.1 | 8.5 | ▲ 2.6 |
| cheetah eyes | 2 | n/a | n/a | n/a | n/a | 0.42% | n/a | n/a | n/a | n/a | 8.4 | n/a | n/a | n/a | n/a |
| cheetah tear marks | 2 | 2 | 0% | 5 | ▼ 60.0% | 0.95% | 1.15% | ▼ 17.5% | 2.23% | ▼ 57.5% | 1.9 | 2.3 | ▲ 0.4 | 3.0 | ▲ 1.0 |
| what is the scientific name for a cheetah | 2 | 2 | 0% | n/a | n/a | 1.18% | 1.25% | ▼ 5.9% | n/a | n/a | 4.8 | 3.5 | ▼ 1.3 | n/a | n/a |
| how do cheetahs hunt their prey | 2 | 1 | ▲ 100.0% | 1 | ▲ 100.0% | 4.88% | 5.56% | ▼ 12.2% | 2.86% | ▲ 70.7% | 7.0 | 9.1 | ▲ 2.1 | 10.7 | ▲ 3.7 |
| why do cheetahs have black tear marks | 2 | 1 | ▲ 100.0% | n/a | n/a | 5.41% | 1.75% | ▲ 208.1% | n/a | n/a | 1.4 | 2.0 | ▲ 0.6 | n/a | n/a |
| threats to cheetahs | 2 | n/a | n/a | n/a | n/a | 5.71% | n/a | n/a | n/a | n/a | 3.7 | n/a | n/a | n/a | n/a |
| what are the black lines on a cheetah's face | 2 | n/a | n/a | 1 | ▲ 100.0% | 8.33% | n/a | n/a | 5.00% | ▲ 66.7% | 1.8 | n/a | n/a | 2.5 | ▲ 0.6 |
| cheetah tracker | 2 | 10 | ▼ 80.0% | 3 | ▼ 33.3% | 8.33% | 21.74% | ▼ 61.7% | 16.67% | ▼ 50.0% | 4.6 | 3.2 | ▼ 1.4 | 2.7 | ▼ 1.9 |
| track a cheetah | 2 | 8 | ▼ 75.0% | n/a | n/a | 11.76% | 13.56% | ▼ 13.2% | n/a | n/a | 3.4 | 3.9 | ▲ 0.5 | n/a | n/a |
| common name of cheetah | 2 | n/a | n/a | n/a | n/a | 15.38% | n/a | n/a | n/a | n/a | 2.9 | n/a | n/a | n/a | n/a |
| hunting cheetahs | 2 | n/a | n/a | n/a | n/a | 28.57% | n/a | n/a | n/a | n/a | 6.3 | n/a | n/a | n/a | n/a |
| how many cheetahs are left in the world | 1 | n/a | n/a | n/a | n/a | 0.13% | n/a | n/a | n/a | n/a | 9.3 | n/a | n/a | n/a | n/a |
| cheetah latin name | 1 | 1 | 0% | n/a | n/a | 0.71% | 0.72% | ▼ 2.1% | n/a | n/a | 5.4 | 4.5 | ▼ 0.9 | n/a | n/a |
| why are cheetahs important | 0 | 3 | ▼ 100.0% | n/a | n/a | 0.00% | 5.17% | ▼ 100.0% | n/a | n/a | n/a | 6.6 | n/a | n/a | n/a |
| scientific name for cheetah | 0 | 2 | ▼ 100.0% | 1 | ▼ 100.0% | 0.00% | 0.44% | ▼ 100.0% | 0.82% | ▼ 100.0% | n/a | 4.3 | n/a | 9.0 | n/a |
| cheetah habitat | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 1.12% | ▼ 100.0% | n/a | n/a | n/a | 10.5 | n/a | n/a | n/a |
Top 20 “cheetah” queries. Clicks eased 90 → 72, mostly scientific-name variants (cheetah scientific name 14 → 8) and the cheetah-tracker queries (18 → 4 combined) that spiked in September. Hunting-behaviour queries grew.
Year-on-year clicks are up 63.6% (44 → 72) and average position improved 7.1 → 5.2. The bare query cheetah moved from position 31.3 to 4.2.
| Rhino query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| rhino midden | 6 | 3 | ▲ 100.0% | 18 | ▼ 66.7% | 8.33% | 5.26% | ▲ 58.3% | 21.18% | ▼ 60.6% | 1.5 | 1.4 | ▼ 0.2 | 1.3 | ▼ 0.3 |
| why are black rhinos endangered | 5 | 5 | 0% | n/a | n/a | 0.50% | 0.56% | ▼ 12.1% | n/a | n/a | 5.1 | 5.4 | ▲ 0.3 | n/a | n/a |
| why is the black rhino endangered | 3 | 3 | 0% | n/a | n/a | 1.06% | 1.55% | ▼ 31.7% | n/a | n/a | 5.6 | 5.3 | ▼ 0.3 | n/a | n/a |
| rhino conservation | 3 | 2 | ▲ 50.0% | n/a | n/a | 1.08% | 0.55% | ▲ 96.4% | n/a | n/a | 8.7 | 8.7 | 0.0 | n/a | n/a |
| black rhino endangerment | 2 | n/a | n/a | n/a | n/a | 22.22% | n/a | n/a | n/a | n/a | 9.9 | n/a | n/a | n/a | n/a |
| rhino dehorning | 1 | 2 | ▼ 50.0% | n/a | n/a | 1.25% | 2.33% | ▼ 46.2% | n/a | n/a | 4.2 | 5.8 | ▲ 1.6 | n/a | n/a |
| black rhino and white rhino | 1 | n/a | n/a | n/a | n/a | 1.67% | n/a | n/a | n/a | n/a | 1.4 | n/a | n/a | n/a | n/a |
| riding a rhino | 1 | n/a | n/a | n/a | n/a | 2.08% | n/a | n/a | n/a | n/a | 6.7 | n/a | n/a | n/a | n/a |
| why are black rhinos important to the ecosystem | 1 | n/a | n/a | n/a | n/a | 3.33% | n/a | n/a | n/a | n/a | 3.0 | n/a | n/a | n/a | n/a |
| david ryan rhino africa | 1 | 1 | 0% | 1 | 0% | 5.26% | 4.55% | ▲ 15.8% | 5.00% | ▲ 5.3% | 3.6 | 3.8 | ▲ 0.2 | 5.0 | ▲ 1.5 |
| rhino tranq | 1 | n/a | n/a | n/a | n/a | 5.56% | n/a | n/a | n/a | n/a | 1.0 | n/a | n/a | n/a | n/a |
| rhino value | 1 | n/a | n/a | n/a | n/a | 6.25% | n/a | n/a | n/a | n/a | 7.8 | n/a | n/a | n/a | n/a |
| white vs black rhino differences | 1 | n/a | n/a | n/a | n/a | 6.67% | n/a | n/a | n/a | n/a | 3.1 | n/a | n/a | n/a | n/a |
| rhino plush toy | 1 | n/a | n/a | n/a | n/a | 9.09% | n/a | n/a | n/a | n/a | 15.0 | n/a | n/a | n/a | n/a |
| how much is a rhino worth | 1 | n/a | n/a | n/a | n/a | 10.00% | n/a | n/a | n/a | n/a | 1.9 | n/a | n/a | n/a | n/a |
| black rhino range expansion project | 1 | n/a | n/a | n/a | n/a | 11.11% | n/a | n/a | n/a | n/a | 10.1 | n/a | n/a | n/a | n/a |
| rhino | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 0.46% | ▼ 100.0% | n/a | n/a | n/a | 9.1 | n/a | n/a | n/a |
| why are black rhinos important | 0 | 2 | ▼ 100.0% | 1 | ▼ 100.0% | 0.00% | 4.55% | ▼ 100.0% | 1.59% | ▼ 100.0% | n/a | 1.4 | n/a | 8.1 | n/a |
| black rhino conservation efforts | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 7.14% | ▼ 100.0% | n/a | n/a | n/a | 9.8 | n/a | n/a | n/a |
| what would happen if black rhinos went extinct | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 7.69% | ▼ 100.0% | n/a | n/a | n/a | 7.9 | n/a | n/a | n/a |
| rhino middens | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 14.29% | ▼ 100.0% | n/a | n/a | n/a | 1.4 | n/a | n/a | n/a |
All “rhino” queries with clicks. Flat at 30 against 34, with position improving 6.9 → 5.5. The black-rhino endangerment cluster (why are black rhinos endangered, why is the black rhino endangered) is the stable core at 8 clicks.
Year-on-year clicks rose 25 → 30 on four times the impressions. rhino midden, October 2025's best rhino query at 18 clicks, is now 6: a single-topic loss inside an otherwise broader category.
| Lion query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| what is a lions scientific name | 18 | 66 | ▼ 72.7% | n/a | n/a | 6.92% | 8.88% | ▼ 22.1% | n/a | n/a | 3.3 | 3.8 | ▲ 0.4 | n/a | n/a |
| lion roar sound | 12 | 3 | ▲ 300.0% | n/a | n/a | 0.57% | 0.32% | ▲ 78.6% | n/a | n/a | 8.0 | 7.9 | ▼ 0.1 | n/a | n/a |
| what is the african lions scientific name | 8 | 9 | ▼ 11.1% | n/a | n/a | 5.80% | 1.36% | ▲ 326.4% | n/a | n/a | 4.5 | 6.4 | ▲ 1.9 | n/a | n/a |
| african lion scientific name | 7 | 6 | ▲ 16.7% | n/a | n/a | 1.45% | 0.68% | ▲ 113.5% | n/a | n/a | 7.2 | 8.0 | ▲ 0.8 | n/a | n/a |
| lion scientific name | 6 | 20 | ▼ 70.0% | 0 | new | 0.14% | 0.40% | ▼ 64.6% | 0.00% | new | 7.0 | 6.3 | ▼ 0.8 | 10.1 | ▲ 3.1 |
| scientific name of lion | 4 | 7 | ▼ 42.9% | 1 | ▲ 300.0% | 0.15% | 0.11% | ▲ 38.6% | 0.05% | ▲ 193.1% | 6.0 | 5.2 | ▼ 0.7 | 8.8 | ▲ 2.9 |
| scientific name for a lion | 4 | 2 | ▲ 100.0% | n/a | n/a | 1.48% | 0.69% | ▲ 114.8% | n/a | n/a | 3.9 | 4.0 | 0.0 | n/a | n/a |
| what is the lions scientific name | 4 | 23 | ▼ 82.6% | n/a | n/a | 3.33% | 5.57% | ▼ 40.1% | n/a | n/a | 4.5 | 6.0 | ▲ 1.5 | n/a | n/a |
| what is the scientific name for lions | 4 | 13 | ▼ 69.2% | n/a | n/a | 3.74% | 4.66% | ▼ 19.8% | n/a | n/a | 5.1 | 5.8 | ▲ 0.7 | n/a | n/a |
| lion scientific name family | 4 | n/a | n/a | n/a | n/a | 10.26% | n/a | n/a | n/a | n/a | 6.0 | n/a | n/a | n/a | n/a |
| lions scientific name | 3 | 17 | ▼ 82.4% | n/a | n/a | 1.00% | 2.24% | ▼ 55.1% | n/a | n/a | 5.9 | 6.5 | ▲ 0.5 | n/a | n/a |
| what is the scientific name of a lion | 3 | 9 | ▼ 66.7% | n/a | n/a | 1.60% | 3.07% | ▼ 47.8% | n/a | n/a | 4.2 | 4.6 | ▲ 0.4 | n/a | n/a |
| umfolozi lion pride | 3 | 3 | 0% | n/a | n/a | 9.09% | 5.26% | ▲ 72.7% | n/a | n/a | 2.5 | 6.4 | ▲ 3.9 | n/a | n/a |
| scientific name for lion | 2 | 4 | ▼ 50.0% | 1 | ▲ 100.0% | 0.17% | 0.29% | ▼ 42.7% | 0.14% | ▲ 21.6% | 5.0 | 4.9 | ▼ 0.2 | 9.3 | ▲ 4.3 |
| what is the scientific name for a lion | 2 | 22 | ▼ 90.9% | n/a | n/a | 0.63% | 4.31% | ▼ 85.4% | n/a | n/a | 4.2 | 4.7 | ▲ 0.5 | n/a | n/a |
| what is lions scientific name | 2 | 6 | ▼ 66.7% | n/a | n/a | 4.88% | 3.82% | ▲ 27.6% | n/a | n/a | 5.1 | 5.6 | ▲ 0.5 | n/a | n/a |
| what is the lion scientific name | 2 | 7 | ▼ 71.4% | n/a | n/a | 5.41% | 7.53% | ▼ 28.2% | n/a | n/a | 4.7 | 4.7 | 0.0 | n/a | n/a |
| what is a lion's scientific name | 2 | 5 | ▼ 60.0% | n/a | n/a | 5.71% | 4.00% | ▲ 42.9% | n/a | n/a | 4.9 | 6.4 | ▲ 1.5 | n/a | n/a |
| what is the scientific name of the african lion | 2 | n/a | n/a | n/a | n/a | 7.41% | n/a | n/a | n/a | n/a | 9.2 | n/a | n/a | n/a | n/a |
| lion panthera leo | 2 | n/a | n/a | n/a | n/a | 8.00% | n/a | n/a | n/a | n/a | 7.8 | n/a | n/a | n/a | n/a |
| what are lions scientific name | 0 | 9 | ▼ 100.0% | n/a | n/a | 0.00% | 6.82% | ▼ 100.0% | n/a | n/a | n/a | 5.0 | n/a | n/a | n/a |
| what is the scientific name for lion | 0 | 6 | ▼ 100.0% | n/a | n/a | 0.00% | 1.97% | ▼ 100.0% | n/a | n/a | n/a | 4.8 | n/a | n/a | n/a |
| what is the scientific name of the lion | 0 | 3 | ▼ 100.0% | n/a | n/a | 0.00% | 4.84% | ▼ 100.0% | n/a | n/a | n/a | 4.0 | n/a | n/a | n/a |
| what is the african lion scientific name | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 3.70% | ▼ 100.0% | n/a | n/a | n/a | 8.6 | n/a | n/a | n/a |
| what is lion scientific name | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 3.85% | ▼ 100.0% | n/a | n/a | n/a | 5.2 | n/a | n/a | n/a |
| what's a lion's scientific name | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 4.08% | ▼ 100.0% | n/a | n/a | n/a | 7.2 | n/a | n/a | n/a |
| what is a lions specific name | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 7.41% | ▼ 100.0% | n/a | n/a | n/a | 4.3 | n/a | n/a | n/a |
| whats a lions scientific name | 0 | 2 | ▼ 100.0% | n/a | n/a | 0.00% | 8.00% | ▼ 100.0% | n/a | n/a | n/a | 3.2 | n/a | n/a | n/a |
Top 20 “lion” queries. The steepest fall on the site: 296 → 122 clicks (−58.8%), almost all of it scientific-name phrasing. what is a lions scientific name fell 66 → 18, what is the scientific name for a lion 22 → 2, what is the lions scientific name 23 → 4, and eight more variants left the export. Impressions fell 36% (24,320 → 15,501) while position held around 6, which points to Google answering the question on the results page rather than a ranking loss. lion roar sound grew 3 → 12.
Year-on-year the category is still up from almost nothing: 6 clicks in October 2025 at average position 15.1. The scientific-name traffic was a 2026 gain and it is now being given back.
| Leopard query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| leopard scientific name | 6 | 10 | ▼ 40.0% | 12 | ▼ 50.0% | 0.36% | 0.51% | ▼ 30.6% | 0.50% | ▼ 29.0% | 5.5 | 5.2 | ▼ 0.3 | 4.3 | ▼ 1.2 |
| scientific name of leopard | 2 | 2 | 0% | 1 | ▲ 100.0% | 0.23% | 0.22% | ▲ 4.6% | 0.07% | ▲ 212.0% | 6.3 | 6.4 | ▲ 0.1 | 8.3 | ▲ 2.0 |
| what is the scientific name of leopard | 2 | 1 | ▲ 100.0% | 0 | new | 2.15% | 1.12% | ▲ 91.4% | 0.00% | new | 6.6 | 6.1 | ▼ 0.5 | 8.4 | ▲ 1.8 |
| leopard mark | 2 | n/a | n/a | n/a | n/a | 3.85% | n/a | n/a | n/a | n/a | 2.3 | n/a | n/a | n/a | n/a |
| leopard | 1 | 4 | ▼ 75.0% | 0 | new | 0.01% | 0.03% | ▼ 71.1% | 0.00% | new | 2.0 | 2.6 | ▲ 0.6 | 26.7 | ▲ 24.8 |
| scientific name for leopard | 1 | n/a | n/a | 0 | new | 0.33% | n/a | n/a | 0.00% | new | 5.5 | n/a | n/a | 7.3 | ▲ 1.7 |
| african leopard | 1 | n/a | n/a | 1 | 0% | 1.03% | n/a | n/a | 0.05% | ▲ 1,936.1% | 23.1 | n/a | n/a | 11.2 | ▼ 12.0 |
| leopards scientific name | 1 | n/a | n/a | n/a | n/a | 1.96% | n/a | n/a | n/a | n/a | 4.6 | n/a | n/a | n/a | n/a |
| leopard population | 1 | 2 | ▼ 50.0% | 2 | ▼ 50.0% | 5.00% | 2.27% | ▲ 120.0% | 0.66% | ▲ 655.0% | 4.0 | 3.3 | ▼ 0.8 | 8.7 | ▲ 4.7 |
| scientific name for leopards | 1 | n/a | n/a | n/a | n/a | 6.25% | n/a | n/a | n/a | n/a | 3.8 | n/a | n/a | n/a | n/a |
| leopardo panthera pardus | 1 | n/a | n/a | n/a | n/a | 10.00% | n/a | n/a | n/a | n/a | 6.6 | n/a | n/a | n/a | n/a |
All “leopard” queries with clicks. Down 26 → 19, with the head term leopard taking 1 click from 12,896 impressions at position 2.0: a large audience that does not click.
Year-on-year roughly flat (21 → 19). leopard moved from position 26.7 to 2.0, but leopard scientific name halved, 12 → 6.
| Elephant query | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| african elephant scientific name | 9 | 11 | ▼ 18.2% | n/a | n/a | 1.26% | 1.42% | ▼ 10.7% | n/a | n/a | 4.0 | 4.3 | ▲ 0.4 | n/a | n/a |
| african elephant | 7 | 7 | 0% | 1 | ▲ 600.0% | 0.07% | 0.09% | ▼ 28.4% | 0.14% | ▼ 51.3% | 10.7 | 11.3 | ▲ 0.6 | 28.4 | ▲ 17.7 |
| the african elephant | 2 | n/a | n/a | n/a | n/a | 1.72% | n/a | n/a | n/a | n/a | 11.5 | n/a | n/a | n/a | n/a |
| scientific name for african elephant | 1 | 1 | 0% | n/a | n/a | 0.44% | 0.62% | ▼ 29.5% | n/a | n/a | 4.8 | 4.7 | ▼ 0.1 | n/a | n/a |
| african elephants scientific name | 1 | n/a | n/a | n/a | n/a | 0.60% | n/a | n/a | n/a | n/a | 4.9 | n/a | n/a | n/a | n/a |
| african elephant description | 1 | n/a | n/a | n/a | n/a | 0.65% | n/a | n/a | n/a | n/a | 10.2 | n/a | n/a | n/a | n/a |
| african elephant species name | 1 | n/a | n/a | n/a | n/a | 3.45% | n/a | n/a | n/a | n/a | 5.9 | n/a | n/a | n/a | n/a |
| african elephant (loxodonta africana) | 1 | n/a | n/a | n/a | n/a | 4.17% | n/a | n/a | n/a | n/a | 5.7 | n/a | n/a | n/a | n/a |
| what is the scientific name for a african elephant | 1 | n/a | n/a | n/a | n/a | 4.55% | n/a | n/a | n/a | n/a | 4.5 | n/a | n/a | n/a | n/a |
| what is an elephants scientific name | 1 | n/a | n/a | n/a | n/a | 4.55% | n/a | n/a | n/a | n/a | 7.0 | n/a | n/a | n/a | n/a |
All “elephant” queries with clicks. Up 21 → 25 on twice as many ranked queries, nearly all scientific-name intent served by the elephant species page.
Year-on-year, 1 click became 25 and average position moved 57.8 → 6.9. african elephant went from position 28.4 to 10.7 on 14 times the impressions.
03.7 · ReadSEO key insights
Best performers
- Wild dog content is the standout: 168 → 207 clicks, the head term african wild dog at position 1.6, and
/blog/why-african-wild-dogs-are-endangered262 → 393. Two more wild dog articles grew 29% and 48%. - Core booking markets held while the site fell 6.5%: South Africa +3.8%, the UK +9.9%, Germany +5.0%, Switzerland 28 → 69.
- The course head term finally ranks: “wildlife conservation courses” 25.9 → 4.7.
- Safari registered: “conservation safari” on page one for the first time.
- Brand and volunteer CTR both improved, brand 18.07% → 18.65% and volunteer 2.01% → 2.13%.
- The content cluster beat the site: flat clicks (108 → 108) against a 6.5% site decline (section 06.1).
What to watch
- Lion scientific-name traffic is being given back: 296 → 122 clicks, the lion page 472 → 184, on 36% fewer impressions.
- The symbiosis duplicate. A second URL,
/blog/symbiosis-mutualism-commensalism-parasitism-competition-predation…, went 4 → 135 clicks while the original fell 4,165 → 3,625. Consolidate with a redirect or canonical before the two split the ranking further. - /volunteer is sliding: position 19.2 → 21.4, against 14.5 a year ago. The site's most important commercial page now ranks worse than in October 2025.
- The 2026 volunteer guide is fading:
/blog/top-volunteer-programs-for-2026…146 → 80 clicks, position 7.4 → 12.2. With 2027 approaching, a refreshed 2027 edition is the obvious fix. - “conservation courses” at position 52.0, from 37.4 last month and 3.6 a year ago.
- The homepage lost visibility: impressions 31,446 → 19,608 and position 12.3 → 17.7, with clicks flat.
Year-on-year (Oct 2025 vs October 2026)
- Site clicks up 37.6%, 6,755 → 9,294, with average position better in 19 of the top 20 countries.
- Species content went from marginal to material: wild dog 145 → 207, cheetah 44 → 72, lion 6 → 122, elephant 1 → 25 clicks.
- Volunteer search up 16.9% (71 → 83 clicks), a steady rather than step-change gain.
- Brand demand and the course cluster are softer than a year ago: brand clicks 407 → 331 at better positions, and course position 7.3 → 15.5 on flat clicks.
04 · AI visibilityHow often AI answers cite wildlifeact.com
SE Ranking tracks how often Google AI Overviews, ChatGPT and Perplexity link to wildlifeact.com in the United Kingdom, United States, Australia, Germany and Canada. Wildlife ACT is benchmarked against eight competitors: International Volunteer HQ, Volunteer World, Working Abroad, Natucate, The Great Projects, Conservation Africa, Conservation Travel Africa and African Impact. October leads and September follows. A citation is an AI answer that links to the site.
AI visibility data is only available from January 2026
AI visibility tracking was not available until January 2026, so there is no October 2025 figure and every year-on-year cell on this tab reads n/a. AI assistant data only became available in Google Analytics in June 2026, so the visitor figures below have no year-on-year view either.
AI tools vary in how they count citations and mentions, so the Google Analytics visitor figures are the better guide to performance. Google Analytics counts visits from Google AI Overviews under organic search, so the Google row combines AI Overviews with ordinary search traffic.
Only citations are tracked month by month, so they are the only measure compared between October and September. Share of voice, brand mentions and the prompt list are a single snapshot dated 1 November 2026 and have no September equivalent; pulling them at the start of each month will build that history. SE Ranking gives no search volume for the prompts, so they cannot be weighted by how often people ask them, and it returns no average position for Wildlife ACT on any assistant. SE Ranking does not measure Gemini.
This tab replaces the prompt-response export used in earlier reports (carried over from the July vs August report until now). It is a different tool with a different method, so none of these figures compare with the AI visibility tab of earlier reports. AI sessions in section 02 come from GA4 and measure visits, not citations.
AI citations
1,890
▼ 1.1% from 1,911 in September
YoY n/a AI tracking starts Jan 2026
AI answers linking to wildlifeact.com, 5 markets, 3 assistants
Citation rank
6 of 9
no change 6 of 9 in September
YoY n/a AI tracking starts Jan 2026
International Volunteer HQ leads with 15,711
Share of tracked citations
4.5%
▼ 0.1 pts from 4.6% in September
YoY n/a AI tracking starts Jan 2026
Wildlife ACT's share of 41,925 citations across all 9 brands
Brand mentions
262
snapshot 1 Nov 2026, no September figure
YoY n/a AI tracking starts Jan 2026
AI answers naming "Wildlife ACT", 5 markets
Prompts citing the site
1,775
snapshot 1 Nov 2026; 1,487 distinct wordings
YoY n/a AI tracking starts Jan 2026
Prompts where an AI answer linked to the site
Bookable-intent prompts
8%
snapshot 147 of 1,775 prompts
YoY n/a AI tracking starts Jan 2026
Volunteering and conservation travel searches
Visitors from AI assistants (Google Analytics)
| Source | Oct 2026 | Sep 2026 | Δ MoM | Δ % | Last year |
|---|---|---|---|---|---|
| Google organic, incl. AI Overviews | 8,087 | 8,782 | −695 | ▼ 7.9% | n/a |
| ChatGPT | 526 | 480 | +46 | ▲ 9.6% | n/a |
| Gemini | 11 | 25 | −14 | ▼ 56.0% | n/a |
| Claude | 2 | 2 | 0 | 0% | n/a |
| Perplexity | 2 | 1 | +1 | ▲ 100.0% | n/a |
| Copilot | 1 | 1 | 0 | 0% | n/a |
| AI assistants, excl. Google | 542 | 509 | +33 | ▲ 6.5% | n/a |
Visitors to wildlifeact.com by source, from Google Analytics. Google Analytics does not separate Google AI Overviews from organic search, so the first row is all Google organic visitors and is not included in the AI assistants total. Last year is n/a because AI assistant data only became available in Google Analytics in June 2026. These are visitors, not sessions, so they do not match the session figures in section 02 (542 AI sessions in October, 508 in September).
Share of voice by market (snapshot, 1 November 2026)
| Market | WLA rank | Share of voice | Brand mentions | Citations | Leader (share) |
|---|---|---|---|---|---|
| United Kingdom | 7 of 9 | 2.6% | 91 | 481 | International Volunteer HQ (51%) |
| United States | 6 of 9 | 4.0% | 92 | 970 | International Volunteer HQ (55%) |
| Australia | 4 of 9 | 3.2% | 54 | 237 | International Volunteer HQ (63%) |
| Germany | 8 of 9 | 1.0% | 10 | 27 | Natucate (38%) |
| Canada | 5 of 9 | 4.1% | 15 | 176 | International Volunteer HQ (56%) |
| Total, 5 markets | n/a | n/a | 262 | 1,891 |
Share of voice weighs brand mentions and citations together across the three assistants, ranked against the same eight competitors. Shares are per market and cannot be added across markets, so the total row shows n/a. Snapshot citations total 1,891 against October's 1,890 because the snapshot was taken on 1 November (Australia 237 vs 236). SE Ranking never reports brand mentions for Perplexity, and had no data for a handful of competitor and assistant combinations; none of them affect Wildlife ACT's own figures.
What is working
- Citations held steady: 1,890 in October against 1,911 in September (−21, −1.1%), with the rank unchanged at 6 of 9. Wildlife ACT's share of all tracked citations moved from 4.6% to 4.5% while the nine brands together grew 0.8%.
- The UK and Germany grew. UK citations rose 3.0% (467 → 481) and Germany 25 → 27; Canada held at 176.
- Australia is the strongest share-of-voice market: 4 of 9 (3.2%), ahead of Working Abroad and Natucate. It also has the highest bookable share of any market, with 18.0% of Australian prompts citing the site being volunteering or travel searches.
- Some bookable searches do cite the site, including "volunteer wildlife abroad", "wildlife volunteer south africa", "volunteer in seychelles", "conservation safari" and "wildlife act volunteer".
- ChatGPT sends more visitors: 526 in October against 480 in September (+9.6%), by far the largest AI assistant source after Google.
What to watch
- AI cites Wildlife ACT for facts, not trips. Of the 1,775 prompts that cite the site, 75% (1,330) are wildlife facts and biology questions (symbiosis, species) and another 16% (289) are endangered-species questions. Only 8% (147) are volunteering or conservation travel searches, the ones that bring bookings. Symbiosis alone accounts for 612 of all 1,775 prompts (34.5%), the same concentration the symbiosis article shows in Search Console (section 03).
- Australia fell 9.2% (260 → 236), the largest drop of the five markets.
- Google organic visitors fell 7.9% (8,782 → 8,087). This row includes Google AI Overviews, which Google Analytics does not report separately. Gemini visitors also fell, from 25 to 11.
- Germany is close to invisible: 27 citations and 1.0% share of voice (8 of 9) against Natucate's 38.2%.
04.1 · CompetitorsCitations against the eight competitors
Total citations per brand for October and September, with October split by market. Wildlife ACT is highlighted. Natucate, Working Abroad and The Great Projects also send volunteers to Wildlife ACT, so they are partners as well as competitors.
| # | Brand | Oct | Sep | Δ MoM | Δ % | Sep rank | UKOct | USOct | AUOct | DEOct | CAOct | Shareof all 9, Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | International Volunteer HQ | 15,711 | 15,474 | +237 | ▲ 1.5% | 1 | 5,136 | 5,887 | 3,125 | 404 | 1,159 | 37.5% |
| 2 | Volunteer World | 8,547 | 8,448 | +99 | ▲ 1.2% | 2 | 2,887 | 3,097 | 1,250 | 722 | 591 | 20.4% |
| 3 | Working Abroad | 4,974 | 4,970 | +4 | ▲ 0.1% | 3 | 2,257 | 2,059 | 309 | 115 | 234 | 11.9% |
| 4 | Natucate | 4,596 | 4,627 | −31 | ▼ 0.7% | 4 | 1,013 | 1,525 | 200 | 1,648 | 210 | 11.0% |
| 5 | The Great Projects | 3,487 | 3,474 | +13 | ▲ 0.4% | 5 | 1,524 | 1,233 | 470 | 75 | 185 | 8.3% |
| 6 | Wildlife ACT | 1,890 | 1,911 | −21 | ▼ 1.1% | 6 | 481 | 970 | 236 | 27 | 176 | 4.5% |
| 7 | Conservation Africa | 1,205 | 1,213 | −8 | ▼ 0.7% | 7 | 515 | 424 | 168 | 53 | 45 | 2.9% |
| 8 | Conservation Travel Africa | 826 | 821 | +5 | ▲ 0.6% | 8 | 361 | 225 | 177 | 19 | 44 | 2.0% |
| 9 | African Impact | 689 | 654 | +35 | ▲ 5.4% | 9 | 324 | 250 | 56 | 22 | 37 | 1.6% |
| All 9 brands | 41,925 | 41,592 | +333 | ▲ 0.8% | 14,498 | 15,670 | 5,991 | 3,085 | 2,681 | 100% |
No brand changed rank between September and October.
Competitor insights
- International Volunteer HQ is far ahead: 15,711 citations, 37.5% of everything tracked and 8.3 times Wildlife ACT's 1,890. It leads share of voice in four of the five markets, between 51% and 63%.
- The gap to the next place is wide. The Great Projects (5th) has 3,487, 1,597 more than Wildlife ACT. Conservation Africa (7th) is 685 behind at 1,205.
- Most competitors edged up while Wildlife ACT edged down. International Volunteer HQ +237 (+1.5%), Volunteer World +99 (+1.2%) and African Impact +35 (+5.4%); Wildlife ACT −21 (−1.1%).
- Germany belongs to Natucate: 1,648 of Germany's 3,085 citations, against Wildlife ACT's 27.
04.2 · Wildlife ACTCitations by market
Wildlife ACT only: total AI answers linking to wildlifeact.com, October against September, by market. Last year is n/a because AI visibility data starts in January 2026.
| Market | TotalOct | TotalSep | Δ MoM | Δ % | Share of marketOct | Share of marketSep | Last year |
|---|---|---|---|---|---|---|---|
| United Kingdom | 481 | 467 | +14 | ▲ 3.0% | 3.3% | 3.3% | n/a |
| United States | 970 | 983 | −13 | ▼ 1.3% | 6.2% | 6.3% | n/a |
| Australia | 236 | 260 | −24 | ▼ 9.2% | 3.9% | 4.3% | n/a |
| Germany | 27 | 25 | +2 | ▲ 8.0% | 0.9% | 0.8% | n/a |
| Canada | 176 | 176 | 0 | 0% | 6.6% | 6.6% | n/a |
| Total | 1,890 | 1,911 | −21 | ▼ 1.1% | 4.5% | 4.6% | n/a |
Share of market is Wildlife ACT's citations as a share of all nine brands' citations in that market. The United States carries 51.3% of October's citations (970 of 1,890). The October file's "previous month" column matches the September file exactly for every brand and market.
04.3 · PromptsWhat people asked when AI cited Wildlife ACT
Every prompt where an AI answer cited wildlifeact.com in the snapshot taken on 1 November 2026, by country. There is no search volume, so "popular" here means how many prompts fall into a theme or topic, not how often each one is asked. Themes are SE Ranking's labels. Topics are a keyword grouping of the same prompts.
| Theme | UK | US | AU | DE | CA | Total | Share |
|---|---|---|---|---|---|---|---|
| Wildlife facts and biology | 316 | 695 | 143 | 20 | 156 | 1,330 | 74.9% |
| Endangered species and conservation causes | 82 | 160 | 35 | 4 | 8 | 289 | 16.3% |
| Volunteering and conservation travel | 51 | 49 | 39 | 2 | 6 | 147 | 8.3% |
| Conservation careers and study | 3 | 6 | 0 | 0 | 0 | 9 | 0.5% |
| All prompts | 452 | 910 | 217 | 26 | 170 | 1,775 | 100% |
| Bookable share (volunteering and travel) | 11.3% | 5.4% | 18.0% | 7.7% | 3.5% | 8.3% |
1,775 prompts in total (1,487 distinct wordings, as many prompts repeat across markets), of which 74.9% are wildlife facts and 8.3% volunteering and travel.
Topics by country
| Topic | UK | US | AU | DE | CA | Total | Share |
|---|---|---|---|---|---|---|---|
| Symbiosis and species relationships | 129 | 335 | 47 | 5 | 96 | 612 | 34.5% |
| Other wildlife and conservation | 66 | 128 | 30 | 10 | 14 | 248 | 14.0% |
| African wild dogs | 63 | 100 | 33 | 2 | 10 | 208 | 11.7% |
| Cheetahs | 36 | 91 | 7 | 0 | 9 | 143 | 8.1% |
| Volunteering and travel | 49 | 49 | 37 | 2 | 5 | 142 | 8.0% |
| Rhinos | 31 | 64 | 14 | 1 | 4 | 114 | 6.4% |
| Lions, leopards and elephants | 12 | 46 | 10 | 0 | 9 | 77 | 4.3% |
| Hawksbill and sea turtles | 26 | 28 | 14 | 1 | 7 | 76 | 4.3% |
| Bomas, Zululand and places | 16 | 28 | 3 | 4 | 12 | 63 | 3.5% |
| Vultures | 17 | 25 | 4 | 1 | 3 | 50 | 2.8% |
| Wildlife monitoring and tech | 7 | 16 | 18 | 0 | 1 | 42 | 2.4% |
Keyword grouping by Umuthi, first match wins, so it counts 142 volunteering and travel prompts against SE Ranking's 147 for the same theme. "Other wildlife and conservation" holds general prompts such as "african animals in africa", "conservation projects africa" and "endangered wildlife".
Bookable prompts by country
| Theme | Prompts | Share |
|---|---|---|
| Wildlife facts and biology | 316 | 69.9% |
| Endangered species and conservation causes | 82 | 18.1% |
| Volunteering and conservation travel | 51 | 11.3% |
| Conservation careers and study | 3 | 0.7% |
Most frequent topics: Symbiosis and species relationships (129); African wild dogs (63); Volunteering and travel (49).
The 51 volunteering and travel prompts that cite the site
| Prompt |
|---|
| volunteer wildlife abroad |
| volunteer abroad with wildlife |
| volunteer with wildlife abroad |
| volunteer in africa wildlife |
| conservation volunteering abroad |
| wildlife volunteer in africa |
| volunteer overseas conservation |
| conservation programs |
| wildlife conservation volunteering abroad |
| wildlife volunteer abroad |
| wildlife conservation volunteer abroad |
| volunteer abroad wildlife conservation |
| africa volunteer wildlife |
| lion volunteering |
| wildlife volunteer south africa |
| volunteer south africa wildlife |
| wildlife volunteering south africa |
| volunteer work in south africa with animals |
| wildlife volunteering in south africa |
| conservation volunteering africa |
| volunteer in the seychelles |
| volunteer in seychelles |
| work with animals in africa |
| seychelles volunteer |
| african conservation volunteer |
| conservation volunteer africa |
| volunteering in seychelles |
| volunteer seychelles |
| gap year wildlife conservation |
| conservation safari |
| volunteering vacation |
| conservation opportunities abroad |
| volunteering to africa |
| turtle tagging volunteer |
| wildlife volunteer program |
| umfolozi game reserve safari |
| volunteer in wildlife conservation projects |
| wildlife tourism in south africa |
| wildlife gap year |
| african volunteer work |
| top wildlife volunteering africa |
| wildlife research volunteer in africa |
| south africa conservation trip |
| conservation tourism south africa |
| south africa conservation safari itinerary |
| rhino volunteer safari alternative |
| endangered species conservation safari |
| wildlife conservation safari south africa |
| wildlife management safari south africa |
| 100 best volunteer vacations |
| best animal volunteer abroad programs |
| Theme | Prompts | Share |
|---|---|---|
| Wildlife facts and biology | 695 | 76.4% |
| Endangered species and conservation causes | 160 | 17.6% |
| Volunteering and conservation travel | 49 | 5.4% |
| Conservation careers and study | 6 | 0.7% |
Most frequent topics: Symbiosis and species relationships (335); African wild dogs (100); Cheetahs (91).
The 49 volunteering and travel prompts that cite the site
| Prompt |
|---|
| voluntary work in africa with animals |
| women's clothes for african safari |
| volunteer work wildlife africa |
| wildlife volunteering africa |
| volunteer in africa wildlife |
| volunteering in africa wildlife |
| wildlife volunteer in africa |
| volunteer africa wildlife |
| wildlife volunteer opportunities in africa |
| volunteer wildlife africa |
| wildlife volunteer africa |
| wildlife volunteer work africa |
| volunteer work africa wildlife |
| african wildlife volunteer |
| volunteer with lions |
| volunteer work turtles |
| volunteer overseas conservation |
| volunteer wildlife south africa |
| wildlife conservation africa volunteer |
| volunteer south africa wildlife |
| volunteer expedition |
| wildlife conservation volunteer africa |
| volunteer wildlife conservation africa |
| conservation volunteering africa |
| volunteer programs africa wildlife |
| umfolozi game reserve safari |
| why do tourists visit south africa |
| volunteer in south africa wildlife |
| best wildlife volunteer abroad programs |
| african animal volunteer programs |
| gap year programs south africa wildlife |
| volunteer tourism south africa |
| animal volunteer programs in africa |
| south africa conservation volunteer |
| wildlife volunteer holidays |
| gap year africa animals |
| gap year in africa with animals |
| work with lions volunteer |
| what to wear when volunteering in africa |
| south african conservation volunteer |
| conservation biology volunteer opportunities |
| volunteer turtle conservation florida |
| environmental volunteer work in south africa |
| zululand tourism |
| conservation tourism south africa |
| hands-on conservation safari itinerary |
| endangered species conservation safari |
| conservation safari package south africa |
| different types of volunteer organisations in south africa |
| Theme | Prompts | Share |
|---|---|---|
| Wildlife facts and biology | 143 | 65.9% |
| Endangered species and conservation causes | 35 | 16.1% |
| Volunteering and conservation travel | 39 | 18.0% |
| Conservation careers and study | 0 | 0.0% |
Most frequent topics: Symbiosis and species relationships (47); Volunteering and travel (37); African wild dogs (33).
The 39 volunteering and travel prompts that cite the site
| Prompt |
|---|
| volunteer africa wildlife |
| africa wildlife volunteer |
| volunteering in africa 2023 |
| wildlife conservation volunteering abroad |
| best animal volunteer abroad programs |
| volunteer southern africa |
| conservation work abroad |
| conservation volunteering abroad |
| african safari volunteer programs |
| gap year wildlife conservation |
| africa animal volunteer programs |
| wildlife conservation africa volunteer |
| gap year animal programs |
| wildlife act volunteer |
| wildlife volunteer europe |
| sea turtle volunteer programs |
| conservation trips abroad |
| wildlife sanctuary africa volunteer |
| free volunteer south africa |
| wildlife volunteering south africa |
| wtm responsible tourism awards 2023 |
| volunteer with lion cubs |
| south africa conservation volunteer |
| volunteer in south africa animals |
| wildlife conservation abroad |
| south african conservation volunteer |
| conservation gap year |
| wildlife conservation experience |
| wildlife conservation volunteering africa |
| wildlife conservation volunteer africa |
| south africa volunteer programs animals |
| gap year animal conservation |
| wildlife conservation gap year programs |
| african conservation volunteer |
| african safari conservation |
| conservation tourism south africa |
| wildlife conservation experience africa |
| endangered species conservation safari |
| list of volunteer organisations in south africa |
| Theme | Prompts | Share |
|---|---|---|
| Wildlife facts and biology | 20 | 76.9% |
| Endangered species and conservation causes | 4 | 15.4% |
| Volunteering and conservation travel | 2 | 7.7% |
| Conservation careers and study | 0 | 0.0% |
Most frequent topics: Symbiosis and species relationships (5); Bomas, Zululand and places (4); Volunteering and travel (2).
The 2 volunteering and travel prompts that cite the site
| Prompt |
|---|
| wildlife conservation volunteering |
| gap year volunteer programs |
| Theme | Prompts | Share |
|---|---|---|
| Wildlife facts and biology | 156 | 91.8% |
| Endangered species and conservation causes | 8 | 4.7% |
| Volunteering and conservation travel | 6 | 3.5% |
| Conservation careers and study | 0 | 0.0% |
Most frequent topics: Symbiosis and species relationships (96); Bomas, Zululand and places (12); African wild dogs (10).
The 6 volunteering and travel prompts that cite the site
| Prompt |
|---|
| africa volunteer programs animals |
| volunteering in africa 2023 |
| birding safaris south africa |
| africa volunteer wildlife |
| sea turtle conservation programs |
| volunteer in south africa animals |
What the prompts say
- The United States is a biology classroom. 910 prompts, 76.4% wildlife facts, led by symbiosis (335) and African wild dogs (100); only 5.4% are bookable.
- The UK has the most bookable prompts (51, 11.3%), including the Seychelles ("volunteer in seychelles", "seychelles volunteer") and conservation safari searches ("conservation safari", "wildlife conservation safari south africa").
- Australia is the most commercial mix: 39 of 217 prompts (18.0%) are volunteering or travel, including "wildlife act volunteer", "gap year wildlife conservation" and "south africa conservation volunteer".
- Canada and Germany are almost all facts. Canada has 6 bookable prompts of 170, and 96 symbiosis prompts; Germany has 26 prompts in total, 2 of them bookable.
05 · Paid mediaPlatform summaries
Spend, application and booking figures as supplied for Google Ads, Meta and, new this month, Google Ad Grants. October recorded five paid bookings (Google Ads 1, Meta 2, Grants 2) against nine in September. Google Ads and Meta are in rand; Grants are in US dollars and are kept separate.
Google Advertising
| Measure | October | September | Δ MoM | Oct 2025 | Δ YoY |
|---|---|---|---|---|---|
| Spend | R7,147 | R6,824 | ▲ 4.7% | R4,831 | ▲ 47.9% |
| Applications | 27 | 38 | ▼ 28.9% | 9 | ▲ 200.0% |
| Cost per application | R265 | R180 | ▲ 47.4% | R537 | ▼ 50.7% |
| Bookings | 1 | 0 | new | n/a | n/a |
| Cost per booking | R7,147 | n/a | n/a | n/a | n/a |
| Application → booking rate | 3.7% | 0.0% | new | n/a | n/a |
October's Google booking came from zulvolunteertravel (Zululand). Google booking data is only available from January 2026, so October 2025 bookings and booking metrics read n/a rather than zero. Ads pointing to the Marine Conservation page keep being declined by Google; this is being taken up with Google directly.
Meta Advertising
| Measure | October | September | Δ MoM | Oct 2025 | Δ YoY |
|---|---|---|---|---|---|
| Spend | R6,676 | R8,536 | ▼ 21.8% | R4,617 | ▲ 44.6% |
| Applications | 54 | 57 | ▼ 5.3% | 18 | ▲ 200.0% |
| Cost per application | R124 | R150 | ▼ 17.4% | R256 | ▼ 51.8% |
| Bookings | 2 | 8 | ▼ 75.0% | 0 | new |
| Cost per booking | R3,338 | R1,067 | ▲ 212.8% | n/a | n/a |
| Application → booking rate | 3.7% | 14.0% | ▼ 73.6% | 0.0% | new |
October's two Meta bookings came from zulretholidaysa and zulgapyearb. September's eight came from zulretholidaysa (3), zulgapyeara (2), seylastminute20 (2) and zulvolunteerholidayb (1). zulretholidaysa is the only campaign to book in both months. In the CRM, two of September's eight (one zulgapyeara, one zulvolunteerholidayb) are still invoiced rather than paid, so they do not appear as bookings in sections 01 and 05.1. Cost per application improved, but September's exceptional 14.0% booking rate did not repeat.
Google Ad Grants
| Measure | October | September | Δ MoM | Oct 2025 | Δ YoY |
|---|---|---|---|---|---|
| Spend | US$4,944 | US$8,821 | ▼ 44.0% | US$1,412 | ▲ 250.1% |
| Applications | 3 | 7 | ▼ 57.1% | 0 | new |
| Cost per application | US$1,648 | US$1,260 | ▲ 30.8% | n/a | n/a |
| Bookings | 2 | 1 | ▲ 100.0% | 0 | new |
| Cost per booking | US$2,472 | US$8,821 | ▼ 72.0% | n/a | n/a |
| Application → booking rate | 66.7% | 14.3% | ▲ 366.7% | n/a | n/a |
New to the report this month. Grant spend is Google Ad Grants credit, not cash, so its change is shown neutrally and it is not added to the rand totals below. October's two bookings both came from zulgooglegrantsresptravel and were Seychelles bookings from September applications; September's single booking came from zulgooglegrantsvolunteers. The CRM's Grants-tagged applications (3 in October, 7 in September) match the supplied figures exactly. A 66.7% booking rate on 3 applications is not a rate to plan around.
Combined paid view (Google Ads + Meta, ZAR; Grants shown separately)
| Measure | October | September | Δ MoM | Oct 2025 | Δ YoY |
|---|---|---|---|---|---|
| Total spend | R13,823 | R15,360 | ▼ 10.0% | R9,448 | ▲ 46.3% |
| Total paid applications | 81 | 95 | ▼ 14.7% | 27 | ▲ 200.0% |
| Blended cost per application | R171 | R162 | ▲ 5.5% | R350 | ▼ 51.2% |
| Paid share of all applications | 43.8% | 54.6% | ▼ 19.8% | 22.0% | ▲ 99.5% |
| Bookings | 3 | 8 | ▼ 62.5% | n/a | n/a |
| Total spend per booking | R4,608 | R1,920 | ▲ 140.0% | n/a | n/a |
| Application → booking rate | 3.7% | 8.4% | ▼ 56.0% | n/a | n/a |
| Applications incl. Google Grants | 84 | 102 | ▼ 17.6% | 27 | ▲ 211.1% |
| Bookings incl. Google Grants | 5 | 9 | ▼ 44.4% | n/a | n/a |
| Paid share incl. Google Grants | 45.4% | 58.6% | ▼ 22.5% | 22.0% | ▲ 106.8% |
Spend fell 10.0% and paid applications fell 14.7%, so blended cost per application rose only slightly, R162 → R171. The real change is bookings: 8 → 3 across Google Ads and Meta, taking total spend per booking from R1,920 to R4,608. Paid share of all volunteer applications fell from 54.6% to 43.8% as organic and referral channels grew (section 01.2). Year-on-year, paid applications tripled (27 → 81) for 46.3% more spend, halving cost per application from R350 to R171. Including Grants, paid channels delivered 84 applications and 5 bookings in October.
05.1 · ZululandCampaigns by applications and bookings
Applications grouped by utm_campaign (column AA of the CRM export) for records on the Zululand project, counted by enquiry month. Bookings are paid records (deposit paid or a later stage) with a booking month (column R) in the month, grouped the same way. Campaigns are placed by the project the volunteer applied to, not by the campaign name: a row marked Seychelles ad is a Seychelles-named campaign whose applicant chose Zululand. Unassigned records follow the campaign name, and volunteerpage1 sits here. Complete list, so the total row is the sum of the rows.
| Campaign utm_campaign | Oct apps | Sep apps | Δ % | Δ abs | Oct bookings | Sep bookings | Δ abs |
|---|---|---|---|---|---|---|---|
| zulgapyeara (Meta) | 17 | 11 | ▲ 54.5% | +6 | 0 | 1 | -1 |
| zulgapyearb (Meta) | 9 | 18 | ▼ 50.0% | -9 | 1 | 0 | +1 |
| zulretholidaysa (Meta) | 8 | 4 | ▲ 100.0% | +4 | 1 | 3 | -2 |
| zulvolunteerholidayb (Meta) | 6 | 4 | ▲ 50.0% | +2 | 0 | 0 | +0 |
| zulvolunteertravel (Google) | 2 | 6 | ▼ 66.7% | -4 | 1 | 0 | +1 |
| zulliona (Meta) | 2 | 6 | ▼ 66.7% | -4 | 0 | 0 | +0 |
| volunteerpage1 (Google) | 1 | 2 | ▼ 50.0% | -1 | 0 | 0 | +0 |
| zulgooglegrantssafari (Google Grants) | 1 | 0 | new | +1 | 0 | 0 | +0 |
| seygooglegrantsvolunteers (Google Grants, Seychelles ad) | 0 | 2 | ▼ 100.0% | -2 | 0 | 0 | +0 |
| zulgooglegrantsgapyear (Google Grants) | 0 | 1 | ▼ 100.0% | -1 | 0 | 0 | +0 |
| zulgooglegrantsvolunteers (Google Grants) | 0 | 0 | 0% | +0 | 0 | 1 | -1 |
| Total Zululand campaigns | 46 | 54 | ▼ 14.8% | -8 | 3 | 5 | -2 |
Gap Year still leads: the two variants delivered 26 applications against 29 in September, but the mix flipped, zulgapyeara 11 → 17 and zulgapyearb 18 → 9, and only zulgapyearb booked in October. zulretholidaysa (retired holidaymakers) doubled to 8 applications and is the most reliable converter across the two months, 4 paid bookings in total. zulliona fell 6 → 2 and has not booked in either month. Two September applications came through the seygooglegrantsvolunteers ad (a Seychelles campaign) from volunteers who applied for Zululand; neither has booked. Total Zululand campaign applications fell 54 → 46 and paid bookings 5 → 3. All Zululand-project applications, tagged or not, were 113 in October and 109 in September.
05.2 · SeychellesCampaigns by applications and bookings
Applications grouped by utm_campaign for records on the Seychelles project, counted by enquiry month; paid bookings by booking month (column R). Rows marked Zululand ad are Zululand-named campaigns whose applicants chose Seychelles. Complete list.
| Campaign utm_campaign | Oct apps | Sep apps | Δ % | Δ abs | Oct bookings | Sep bookings | Δ abs |
|---|---|---|---|---|---|---|---|
| seylastminute20 (Meta) | 6 | 7 | ▼ 14.3% | -1 | 0 | 2 | -2 |
| seygooglegrantsvolunteers (Google Grants) | 1 | 1 | 0% | +0 | 0 | 0 | +0 |
| zulvolunteertravel (Google, Zululand ad) | 1 | 0 | new | +1 | 0 | 0 | +0 |
| seylastminute30 (Meta) | 0 | 4 | ▼ 100.0% | -4 | 0 | 0 | +0 |
| zulgooglegrantsresptravel (Google Grants, Zululand ad) | 0 | 2 | ▼ 100.0% | -2 | 2 | 0 | +2 |
| seyturtles (Google) | 0 | 1 | ▼ 100.0% | -1 | 0 | 0 | +0 |
| zulgooglegrantsgapyear (Google Grants, Zululand ad) | 0 | 1 | ▼ 100.0% | -1 | 0 | 0 | +0 |
| Total Seychelles campaigns | 8 | 16 | ▼ 50.0% | -8 | 2 | 2 | +0 |
Seychelles paid volume halved, 16 → 8 campaign applications. seylastminute20 held at 6 applications but its two September bookings did not repeat; seylastminute30 (4 in September) and seyturtles (1) produced nothing in October. Both October Seychelles campaign bookings came from a Zululand ad: zulgooglegrantsresptravel brought in two September applicants who chose Seychelles and both paid in October. Two other Zululand ads also drew Seychelles applicants (zulgooglegrantsgapyear in September, zulvolunteertravel in October). Seychelles bookings outside campaigns came via the Natucate agent (3) and organic and AI search (2). All Seychelles-project applications fell 32 → 17.
05.3 · DrakensbergCampaigns by applications and bookings
Applications and paid bookings for every campaign whose utm_campaign starts with drak. New table this month.
| Campaign utm_campaign | Oct apps | Sep apps | Δ % | Δ abs | Oct bookings | Sep bookings | Δ abs |
|---|---|---|---|---|---|---|---|
| drakgooglegrantsvultures (Google Grants) | 1 | 0 | new | +1 | 0 | 0 | +0 |
| Total Drakensberg campaigns | 1 | 0 | new | +1 | 0 | 0 | +0 |
One application in October from drakgooglegrantsvultures, the first Drakensberg campaign response in the reported period, and no booking yet. The applicant selected the Endangered Species Conservation, Zululand programme on the form rather than Drakensberg, so the vulture ad is generating interest that lands on the Zululand project.
Reconciliation notes
The three campaign tables reconcile to the CRM in full. Zululand, Seychelles and Drakensberg together account for every campaign-tagged record: 55 October and 70 September applications, and 5 October and 7 September paid bookings. No tagged campaign sits outside a table.
October bookings reconcile exactly on every platform. CRM paid bookings by campaign source match the supplied October figures: Meta 2, Google Ads 1, Grants 2. September matches for Google Ads (0) and Grants (1); Meta shows 6 paid in the CRM against 8 supplied, because two of the eight are still invoiced rather than paid.
Grants and Meta applications reconcile; Google Ads does not. Grants-tagged applications match exactly (3 and 7). Meta-tagged applications plus untagged Instagram paid-social records come to 53 in October and 57 in September, against 54 and 57 supplied. Google Ads is the gap: only 4 October and 9 September CRM applications carry a Google Ads campaign tag (zulvolunteertravel, volunteerpage1, seyturtles), against 27 and 38 reported by the platform. Either the Google Ads conversion action counts more than completed applications, or Google traffic is reaching the form without its UTM. Worth checking the conversion setup before Google cost per application is used to set budget.
Cross-project ads. Campaigns are placed by the project the volunteer applied to. Five records crossed over: the two zulgooglegrantsresptravel applicants who booked Seychelles (shown under Seychelles), one each from zulgooglegrantsgapyear and zulvolunteertravel (Seychelles applicants from Zululand ads), and two seygooglegrantsvolunteers applicants who chose Zululand (shown under Zululand). Ads are reaching volunteers who then pick the other programme, which is worth knowing when judging each campaign on its own project's results.
06 · PagesTop 20 pages overall
Site-wide clicks fell from 9,938 in September 2026 to 9,294 in October 2026 (▼ 6.5%) across 691 tracked pages, down from 974, and rose from 6,755 in October 2025 across 593 pages (▲ 37.6% year-on-year).
| Page | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct CTR | Sep CTR | Δ MoM | Oct'25 CTR | Δ YoY | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| /blog/symbiosis-commensialism-mutualism-parasitism-neutralism-competition-pred… | 3,625 | 4,165 | ▼ 13.0% | 3,008 | ▲ 20.5% | 0.61% | 0.67% | ▼ 8.4% | 0.57% | ▲ 8.4% | 5.8 | 5.7 | ▼ 0.2 | 7.0 | ▲ 1.2 |
| / | 524 | 523 | ▲ 0.2% | 521 | ▲ 0.6% | 2.67% | 1.66% | ▲ 60.7% | 2.61% | ▲ 2.4% | 17.7 | 12.3 | ▼ 5.3 | 15.0 | ▼ 2.7 |
| /blog/why-african-wild-dogs-are-endangered | 393 | 262 | ▲ 50.0% | 266 | ▲ 47.7% | 3.01% | 1.91% | ▲ 58.2% | 1.77% | ▲ 70.6% | 6.5 | 7.8 | ▲ 1.4 | 8.2 | ▲ 1.7 |
| /volunteer | 271 | 277 | ▼ 2.2% | 209 | ▲ 29.7% | 1.79% | 1.65% | ▲ 8.5% | 0.94% | ▲ 89.4% | 21.4 | 19.2 | ▼ 2.2 | 14.5 | ▼ 6.9 |
| /about-wildlife-act/wildlife-species/lion-panthera-leo | 184 | 472 | ▼ 61.0% | 20 | ▲ 820.0% | 0.46% | 0.83% | ▼ 44.1% | 0.06% | ▲ 655.6% | 8.0 | 7.6 | ▼ 0.4 | 11.4 | ▲ 3.5 |
| /work-for-wildlife-act | 147 | 149 | ▼ 1.3% | 106 | ▲ 38.7% | 5.96% | 6.01% | ▼ 0.9% | 5.02% | ▲ 18.8% | 7.5 | 8.6 | ▲ 1.1 | 9.3 | ▲ 1.8 |
| /blog/recognising-the-six-vulture-species-of-south-africa | 142 | 135 | ▲ 5.2% | 181 | ▼ 21.5% | 0.44% | 0.59% | ▼ 26.6% | 0.89% | ▼ 50.9% | 8.5 | 7.3 | ▼ 1.1 | 8.1 | ▼ 0.4 |
| /blog/symbiosis-mutualism-commensalism-parasitism-competition-predation-africa… | 135 | 4 | ▲ 3,275.0% | n/a | n/a | 0.54% | 0.77% | ▼ 29.1% | n/a | n/a | 6.3 | 5.8 | ▼ 0.6 | n/a | n/a |
| /blog/why-conserving-black-and-white-rhinos-matters | 119 | 120 | ▼ 0.8% | 22 | ▲ 440.9% | 0.39% | 0.43% | ▼ 9.5% | 0.37% | ▲ 3.1% | 6.8 | 7.4 | ▲ 0.7 | 11.1 | ▲ 4.3 |
| /students-internships/south-africa/conservation-training-courses | 106 | 121 | ▼ 12.4% | 84 | ▲ 26.2% | 2.99% | 3.38% | ▼ 11.6% | 2.10% | ▲ 42.3% | 10.2 | 8.7 | ▼ 1.5 | 7.6 | ▼ 2.6 |
| /about-wildlife-act/wildlife-species/african-wild-dog-lycaon-pictus | 101 | 98 | ▲ 3.1% | 44 | ▲ 129.5% | 0.15% | 0.14% | ▲ 7.2% | 0.17% | ▼ 9.8% | 4.4 | 5.0 | ▲ 0.7 | 13.2 | ▲ 8.9 |
| /blog/why-are-cheetahs-a-priority-threats-to-the-worlds-fastest-land-animal | 91 | 73 | ▲ 24.7% | n/a | n/a | 0.35% | 0.24% | ▲ 48.0% | n/a | n/a | 6.7 | 7.9 | ▲ 1.2 | n/a | n/a |
| /blog/african-wild-dog-behaviour-monitoring-conservation | 89 | 69 | ▲ 29.0% | 36 | ▲ 147.2% | 1.58% | 0.73% | ▲ 115.6% | 1.60% | ▼ 1.5% | 7.5 | 5.3 | ▼ 2.2 | 7.4 | ▼ 0.1 |
| /blog/the-importance-of-conserving-african-wild-dogs | 89 | 60 | ▲ 48.3% | 67 | ▲ 32.8% | 1.89% | 0.40% | ▲ 373.0% | 1.74% | ▲ 8.7% | 7.8 | 7.2 | ▼ 0.6 | 8.5 | ▲ 0.7 |
| /blog/why-do-cheetah-have-tear-marks | 85 | 95 | ▼ 10.5% | 86 | ▼ 1.2% | 0.86% | 0.96% | ▼ 9.8% | 0.88% | ▼ 1.8% | 5.1 | 5.5 | ▲ 0.4 | 5.5 | ▲ 0.4 |
| /about-wildlife-act/wildlife-species/african-elephant | 81 | 84 | ▼ 3.6% | 11 | ▲ 636.4% | 0.19% | 0.18% | ▲ 6.1% | 0.14% | ▲ 32.8% | 8.8 | 8.7 | 0.0 | 20.3 | ▲ 11.5 |
| /blog/why-camera-traps-are-essential-for-monitoring-elusive-wildlife-species | 81 | 75 | ▲ 8.0% | n/a | n/a | 0.98% | 0.80% | ▲ 23.4% | n/a | n/a | 9.8 | 9.4 | ▼ 0.4 | n/a | n/a |
| /blog/top-volunteer-programs-for-2026-ethical-wildlife-conservation-opportunit… | 80 | 146 | ▼ 45.2% | n/a | n/a | 1.45% | 0.97% | ▲ 49.5% | n/a | n/a | 12.2 | 7.4 | ▼ 4.8 | n/a | n/a |
| /blog/gps-and-vhf-wildlife-tracking-collars-used-for-monitoring | 80 | 80 | 0% | 87 | ▼ 8.0% | 1.81% | 1.81% | 0% | 2.26% | ▼ 20.2% | 7.7 | 7.4 | ▼ 0.2 | 8.0 | ▲ 0.4 |
| /blog/zululand-hidden-gem-south-africa | 72 | 71 | ▲ 1.4% | 36 | ▲ 100.0% | 0.68% | 0.63% | ▲ 8.1% | 0.40% | ▲ 67.9% | 6.2 | 6.5 | ▲ 0.3 | 7.5 | ▲ 1.4 |
Top 20 pages by October clicks. Paths are relative to wildlifeact.com. Pages showing n/a for October 2025 did not exist or had no clicks a year ago. The tracked page count fell from 974 to 691, mostly long-tail pages with a click or two in September.
Wild dog content carried the month: /blog/why-african-wild-dogs-are-endangered 262 → 393 (+50.0%) with position 7.8 → 6.5, plus /blog/the-importance-of-conserving-african-wild-dogs 60 → 89 and /blog/african-wild-dog-behaviour-monitoring-conservation 69 → 89. The lion species page fell 472 → 184 (see section 03.6). The symbiosis article lost 540 clicks while a near-duplicate URL gained 131; together they carry 40.5% of site clicks. Commercially, /volunteer held its clicks (277 → 271) but lost position 19.2 → 21.4, and /blog/top-volunteer-programs-for-2026… nearly halved, 146 → 80.
Year-on-year, 13 of the 16 pages with an October 2025 row have more clicks; the exceptions are /blog/recognising-the-six-vulture-species-of-south-africa (181 → 142), /blog/gps-and-vhf-wildlife-tracking-collars-used-for-monitoring (87 → 80) and /blog/why-do-cheetah-have-tear-marks (86 → 85). The species pages are the largest gains (lion 20 → 184, elephant 11 → 81, wild dog 44 → 101). /volunteer is up 29.7% on clicks (209 → 271) but its position is worse than a year ago (14.5 → 21.4): it is gaining from more impressions in total, not from ranking higher. The courses landing page shows the same pattern, 84 → 106 clicks at position 7.6 → 10.2.
06.1 · Content modelPillar & cluster performance
The fifteen nominated pillar and cluster pages, by October clicks. Only one of the fifteen had a row in the October 2025 export, so the Oct'25 columns are almost all n/a; see the note.
| Page | Oct clicks | Sep clicks | Δ MoM | Oct'25 clicks | Δ YoY | Oct impr. | Sep impr. | Oct'25 impr. | Oct CTR | Sep CTR | Oct'25 CTR | Oct pos. | Sep pos. | Δ MoM | Oct'25 pos. | Δ YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| /blog/your-hands-on-guide-to-monitoring-africas-endangered-and-priority-species | 18 | 15 | ▲ 20.0% | n/a | n/a | 990 | 1,054 | n/a | 1.82% | 1.42% | n/a | 6.4 | 7.9 | ▲ 1.5 | n/a | n/a |
| /blog/sea-turtle-monitoring-nesting-hatching-and-volunteer-methodology | 17 | 23 | ▼ 26.1% | n/a | n/a | 2,932 | 4,093 | n/a | 0.58% | 0.56% | n/a | 7.4 | 7.5 | ▲ 0.1 | n/a | n/a |
| /blog/endemic-species-in-seychelles-how-wildlife-act-supports-habitat-restoration-on-north-island | 16 | 12 | ▲ 33.3% | n/a | n/a | 1,796 | 1,913 | n/a | 0.89% | 0.63% | n/a | 6.0 | 6.6 | ▲ 0.6 | n/a | n/a |
| /blog/field-kit-essentials-what-to-pack-for-a-wildlife-conservation-trip-to-zululand | 11 | 14 | ▼ 21.4% | n/a | n/a | 646 | 782 | n/a | 1.70% | 1.79% | n/a | 5.9 | 6.6 | ▲ 0.7 | n/a | n/a |
| /blog/why-ethical-wildlife-volunteering-is-crucial-for-conservation | 9 | 7 | ▲ 28.6% | n/a | n/a | 670 | 4,777 | n/a | 1.34% | 0.15% | n/a | 6.7 | 2.9 | ▼ 3.8 | n/a | n/a |
| /blog/volunteer-drakensberg-bearded-vulture-conservation-monitoring | 9 | 3 | ▲ 200.0% | n/a | n/a | 394 | 320 | n/a | 2.28% | 0.94% | n/a | 6.1 | 6.9 | ▲ 0.8 | n/a | n/a |
| /blog/how-to-contribute-to-hands-on-conservation-in-zululand | 6 | 3 | ▲ 100.0% | 2 | ▲ 200.0% | 537 | 909 | 292 | 1.12% | 0.33% | 0.68% | 7.4 | 8.8 | ▲ 1.4 | 7.0 | ▼ 0.4 |
| /blog/real-marine-conservation-volunteer | 5 | 2 | ▲ 150.0% | n/a | n/a | 305 | 1,065 | n/a | 1.64% | 0.19% | n/a | 13.1 | 8.3 | ▼ 4.8 | n/a | n/a |
| /blog/marine-habitat-restoration-building-seychelles-resilience-to-climate-change | 5 | 4 | ▲ 25.0% | n/a | n/a | 441 | 561 | n/a | 1.13% | 0.71% | n/a | 7.1 | 7.5 | ▲ 0.5 | n/a | n/a |
| /blog/what-is-a-day-in-the-life-of-a-wildlife-act-volunteer | 4 | 1 | ▲ 300.0% | n/a | n/a | 391 | 319 | n/a | 1.02% | 0.31% | n/a | 6.7 | 6.6 | ▼ 0.2 | n/a | n/a |
| /blog/how-to-volunteer-for-vulture-conservation-in-south-africa | 3 | 9 | ▼ 66.7% | n/a | n/a | 153 | 223 | n/a | 1.96% | 4.04% | n/a | 6.4 | 7.4 | ▲ 1.0 | n/a | n/a |
| /blog/ethical-marine-conservation-volunteering-in-the-seychelles | 3 | 3 | 0% | n/a | n/a | 605 | 4,143 | n/a | 0.50% | 0.07% | n/a | 6.9 | 3.7 | ▼ 3.2 | n/a | n/a |
| /blog/supporting-endangered-and-priority-species-beyond-the-field | 2 | 3 | ▼ 33.3% | n/a | n/a | 140 | 114 | n/a | 1.43% | 2.63% | n/a | 9.5 | 11.1 | ▲ 1.6 | n/a | n/a |
| /blog/what-ethical-wildlife-conservation-volunteering-looks-like-in-the-southern-drakensberg | 0 | 0 | 0% | n/a | n/a | 41 | 38 | n/a | 0.00% | 0.00% | n/a | 4.7 | 9.0 | ▲ 4.3 | n/a | n/a |
| /blog/what-does-the-african-wildlife-conservation-and-habitat-management-course-offer | 0 | 9 | ▼ 100.0% | n/a | n/a | 409 | 397 | n/a | 0.00% | 2.27% | n/a | 12.2 | 9.1 | ▼ 3.2 | n/a | n/a |
| Cluster total (15 pages) | 108 | 108 | 0% | n/a | n/a | 10,450 | 20,708 | n/a | 1.03% | 0.52% | n/a | n/a | n/a | n/a | n/a | n/a |
The cluster held flat at 108 clicks while the site fell 6.5%, so it outperformed the site this month. The way it got there is unusual: impressions halved (20,708 → 10,450) and CTR doubled (0.52% → 1.03%). Most of the lost impressions came from two pages that had briefly ranked very high in September: why-ethical-wildlife-volunteering-is-crucial-for-conservation (4,777 → 670 impressions, position 2.9 → 6.7) and ethical-marine-conservation-volunteering-in-the-seychelles (4,143 → 605, position 3.7 → 6.9).
Position moved the right way for most of the set: 10 of the 15 pages improved, including your-hands-on-guide-to-monitoring (7.9 → 6.4, 15 → 18 clicks), endemic-species-in-seychelles (12 → 16) and volunteer-drakensberg-bearded-vulture (3 → 9). Losers: what-does-the-african-wildlife-conservation-and-habitat-management-course-offer fell 9 → 0 clicks with position 9.1 → 12.2, the same course weakness seen in section 03.5, and real-marine-conservation-volunteer slipped to position 13.1.
Year-on-year comparison is not possible for this content model: only how-to-contribute-to-hands-on-conservation-in-zululand appears in the October 2025 export (2 clicks, now 6). The other fourteen were published or re-slugged after October 2025. That is a content-history fact, not a data gap.